PLANNING, STRATEGY & CONSULTING
PR programs must help achieve a business goal – not merely earn media coverage for its own sake.
WE APPROACH YOUR PR CHALLENGE LIKE WE OWN THE BUSINESS.
Sikich has hundreds of experts in accounting, technology, marketing and public relations – and we bring a business owner’s view to PR. Every engagement – address a crisis, launch a new product, showcase experts, or build brand awareness – starts with a plan: Review the business challenges, goals and barriers to PR success. Craft the message and identify the audiences. Identify the proper media – social or traditional — for reaching those audiences. Then create a program that delivers those messages in the most compelling way possible.
Build and position your brand in the most compelling way.
Craft stories that reflect the character of your company and break through the clutter.
Attract influencers, engage customers, build communities of fans.
Earn implied third-party endorsement that motivates buyers.
Create compelling stories that showcase the best of your organization.
Learn to convert press interviews into marketing opportunities.
Don’t let a good crisis go to waste. It could be a great opportunity.
Maximize your new product’s chances for success.
CLIENT’S CHOICE: COUNSELING OR TURN-KEY SOLUTION
Sikich Public Relations is unusual. We can provide planning, counseling and oversight, as well as all the execution.
Sikich’s PR team is experienced in guiding companies that make consumer products (especially newer products), provide healthcare, offer professional services, or operate public pension plans; so, most clients ask us for turn-key programs. We lead the discovery and planning process, develop the strategy and tactics, create the execution schedule and manage budget.
Most of our clients request a turn-key approach. We plan the work, do the work and report the results. But some clients have highly qualified internal staffs, capable of executing certain elements of our plan. Or, they just wish to save a few bucks. Either approach is OK with us. We’re team players focused on the mission – and we are happy to share. Regardless of the approach you pick, we’ll work within your budget. And if you don’t change the work requirements, we don’t change our estimate.
Unlike some PR agencies that start the meter every time you call, we’re a bit more generous with our time. If you have a question or issue – how to evaluate a sponsorship opportunity, when to announce news, whether to pursue an interview with an unknown reporter – just call. We’re happy to offer our perspective, free of charge.
INTERESTED IN TAKING THE NEXT STEP?
Contact us to see how we can create a results-driven PR and social media programs to meet your specific needs.