Public Relations Insights
- March 30, 2023
- Marketing & Communications
An unfortunate combination of high passenger traffic, record-setting temperatures and wild winter storms left airlines scrambling to get customers to and from their destinations…
- March 8, 2023
- Marketing & Communications | Public Relations
I started my career in the late 2000s as a traditional public relations professional. I spent my first several years in the industry researching…
- February 22, 2023
- Marketing & Communications
Companies across industries use social media to educate their audiences on company news and updates, engage with customers and prospects, inject themselves into trending…
- February 6, 2023
- Branding | Marketing & Communications | Public Relations
As companies across industries brace for a potential global recession, business leaders are reducing headcount, slashing budgets, and imposing freezes on new hiring, travel,…
- September 21, 2021
- Human Resources | Marketing & Communications | Public Relations | Security | Tax | Technology | Transaction Advisory Services
Ready for the understatement of the year? Mergers and acquisitions can get really complicated really fast. Think of something between solving a Rubik’s Cube…
- August 19, 2021
- Marketing & Communications | Public Relations
In a recent broadside against the public relations industry titled “The perils of PR,” The Economist’s business columnist laments his interactions with public relations…
- July 26, 2021
- Marketing & Communications | Public Relations
Not only did the 1990s bring us grunge, hair clips and Dr. Marten’s, the decade also introduced significant technological advancements, like the boom of…
- July 16, 2021
- Marketing & Communications | Public Relations
As pandemic-induced lockdowns have come and gone, we at The Agency at Sikich found that podcasts increased their presence in our lives, which a…
- July 1, 2021
- Marketing & Communications | Public Relations | SEO
Are they the Same? No! Although SEO and PPC can work well together, they are both two very different digital marketing strategies. What’s the…
- June 28, 2021
- COVID-19 | Marketing & Communications | Public Relations
As the world reopens bit by bit, and hybrid events seem to be the new norm, it’s time for companies to revisit events. But,…
- June 22, 2021
- Marketing & Communications | Public Relations
Changes to social media marketing, advertising and influencer partnerships constantly require brands to shift how they connect with their audiences. And, this social marketing…
- May 25, 2021
- Branding | COVID-19 | Marketing & Communications | Public Relations
Are you leveraging marketing materials, social media and a website to effectively promote who you are as an organization? Is your mission clear to…
- May 12, 2021
- COVID-19 | Design | Marketing & Communications | Public Relations | Web Design
Design trends are often dictated by what we experience in the world around us. Slowly transitioning into a post-pandemic world, we currently see (and…
- May 6, 2021
- Branding | Marketing & Communications | Public Relations
Though working with social media influencers may seem like a relatively new marketing tactic, influencers have quickly proven to be a worthwhile investment for…
- April 30, 2021
- Branding | Marketing & Communications | Public Relations | Transaction Advisory Services
Now that you’ve incorporated our tips on how to increase your deal flow by showcasing your expertise and actively building your brand, you are…
- April 26, 2021
- Marketing & Communications | Public Relations
Four PR and marketing tips to keep your organization out of harm’s way. “Cancel Culture refers to the popular practice of withdrawing support for (canceling)…
- April 22, 2021
- Marketing & Communications | Public Relations
Decades of research has proven the correlation between human behavior and its impact on the ecosystem drives consumers’ buying habits. People want to support…
- March 16, 2021
- COVID-19 | Marketing & Communications | Public Relations
Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…
- March 2, 2021
- COVID-19 | Marketing & Communications | Public Relations
Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….
- February 25, 2021
- Branding | Marketing & Communications | Transaction Advisory Services
We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.
