PR – Insights2017-10-13T13:33:49+00:00

Public Relations Insights

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Why your B2B PR strategy shouldn’t be “Wall Street Journal or bust”

By |January 9th, 2019|Categories: Uncategorized|

Media coverage in the Wall Street Journal, New York Times and other prominent national publications can boost a B2B company’s reputation – and a public relations professional’s ego. However, B2B companies and their PR

Pursuing the millennial parent: Three tips to reach today’s mom

By |November 15th, 2018|Categories: Marketing|

By Kara Hamstra Editor: Mackenzie Gorham There are 2 billion moms in the world. Yet, a study from Saatchi & Saatchi finds that half of these women feel that marketing efforts geared towards today’s mamas are

How to Earn a Reporter Interview Without News

By |November 7th, 2018|Categories: Marketing|

It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these same companies tell us that they don’t consider their company or leadership newsworthy;

Create a Win-Win-Win with an Editorial Roundtable

By |September 6th, 2018|Categories: Uncategorized|

Well-written news releases, bylined articles and creative and aggressive story pitching are tried-and-true methods public relations professionals employ to generate positive media coverage for clients. But sometimes, veering ever so slightly off the traditional media


By |August 23rd, 2016|Categories: Uncategorized|

Leaders from a wide range of industries have entrusted their PR needs to Sikich – from companies that offer consumer products to management consulting firms. Each of our clients is treated to our best thinking,

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Your Reputation Protection: Preparing for Potential Crisis in 7 Steps

By |August 23rd, 2016|Categories: Uncategorized|

It takes years to build a solid brand, and a single crisis can severely tarnished an image over night. What most organizations fail to understand is a majority of crises can be anticipated, and it’s

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How to Maximize Your Trade Show Exposure with the Media

By |July 17th, 2015|Categories: Uncategorized|

Trade shows are beehives for editorial activity. They are an ideal place for companies to promote new or enhanced products, meet with customers and vendors and generate new leads. However, business leaders often equate a

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Owning Your GASB Story

By |January 22nd, 2014|Categories: Uncategorized|

Watch this on-demand webinar and come away with not only a better understanding of Governmental Accounting Standard Board's (GASB) new standards on financial reporting for pension plans, but also guidance on how to best communicate to media and

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5 Ways Your Business Can Benefit from Social Media

By |November 7th, 2012|Categories: Uncategorized|

Fast forward almost 10 years—now it’s rare to find a company not on Facebook. And it’s not only Facebook that companies are flocking toward. Twitter, LinkedIn, YouTube, SlideShare, Pinterest… the list goes on and on,

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This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.

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