Marketing – Insights 2017-09-11T14:31:39+00:00

Marketing Insights

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2017 Manufacturing Report

By | August 15th, 2017|Categories: Uncategorized|Services: , , , , , , , , |

Trends and strategies to help manufacturers understand growth challenges and opportunities. Sikich is excited to announce the release of its third-annual "Manufacturing Report: Trends and strategies to help manufacturers understand growth challenges and opportunities." In

Responsive Web Design to Improve the Bottom Line

By | November 10th, 2014|Categories: Uncategorized|Services: |

Responsive web design isn't something organizations can be on the fence about. In fact, there really aren't two sides to the issue. If your website isn't responsive, it is like hanging on to typewriters to

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The Critical Things You Need to Know About Responsive Websites

By | October 7th, 2014|Categories: Uncategorized|Services: |

The definition of a responsive website can get really technical, but the concept is simple. It is a site that can resize and reshape itself depending on the size of the screen or device a

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How to Develop Association Membership Engagement: Educate Members

By | June 11th, 2014|Categories: Uncategorized|Services: |

Examples of educational programs include classes and workshops that present new association information, industry news, and industry training. It is recommended that curriculum and information be presented in multiple deliveries: Audio, webinar, internet-based and face-to-face.

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7 Quick Tips for Content Marketing

By | April 23rd, 2014|Categories: Uncategorized|Services: |

If you are in charge or part of your organization’s marketing team, you may have seen this new content marketing infographic floating around on the Internet. Research conducted by Kapost, a content marketing software platform, explores

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How to Write Email Subject Lines that Work

By | June 18th, 2013|Categories: Uncategorized|Services: |

You’ve crafted possibly the best email of your life and there’s just one thing that separates you from feeling that jolt of adrenaline rushing through your veins when hitting the 'send' button—that annoying subject line.

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6 Email Marketing Mistakes and How to Fix Them

By | June 11th, 2013|Categories: Uncategorized|Services: |

If done correctly and tastefully, your emails can generate the highest ROI out of all your marketing methods—so make sure to include email in your multi-channel marketing plan. Before you get rolling, be aware of

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Enhance Your Social Media Strategy with Vine

By | May 3rd, 2013|Categories: Uncategorized|Services: |

What is Vine? Twitter’s new (and free!) video-sharing mobile app, Vine, was created to serve the same purpose as its strictly-140-characters-or-less founder―to capture and share brief moments in time (six seconds to be exact) in

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The Social CEO: How to Create and Maintain Your Personal Brand

By | March 15th, 2013|Categories: Uncategorized|Services: |

Professionals are using search engines like Google and Bing; social networking sites like LinkedIn and Twitter; and informational sites like Pipl and 123People to learn about your company, your products and services, and even you. Thus, every executive, professional,

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4 Ways to Target Your Unique Buyer Personas (Part 2)

By | March 14th, 2013|Categories: Uncategorized|Services: |

These descriptions detail the specific individuals to whom you are targeting your products and services—fairly important, right? A buyer persona explores much more than demographics. It also defines personal attributes, likes and dislikes, behaviors, motivators

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Improve Targeting by Creating Buyer Personas (Part 1)

By | January 8th, 2013|Categories: Uncategorized|Services: |

In today’s hectic business environment, time has become a precious commodity. Attention spans have decreased; patience has worn thin and when we want answers, and we want them now. Better yet, yesterday. Information is available

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12 Questions to Get Your Content Marketing Plan Started

By | November 26th, 2012|Categories: Uncategorized|Services: |

Content marketing—it’s a newer phrase, but in reality, organizations have been implementing it for quite some time. Many think that content marketing means creating an eBook or guide—and while content marketing does encompass these two

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5 Ways Your Business Can Benefit from Social Media

By | November 7th, 2012|Categories: Uncategorized|Services: , |

Fast forward almost 10 years—now it’s rare to find a company not on Facebook. And it’s not only Facebook that companies are flocking toward. Twitter, LinkedIn, YouTube, SlideShare, Pinterest… the list goes on and on,

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The 4 Segments of an Effective Brand Platform

By | October 24th, 2012|Categories: Uncategorized|Services: |

While a logo is a visual representation of your company, all the experiences someone has with your company is really the true brand. Building a brand should be seen as an investment, not as an

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4 Reasons Why Retailers Should Invest in Content Marketing

By | October 12th, 2012|Categories: Uncategorized|Services: |

As a retailer, your focus is on selling. You set up a store, let people know you’re open for business and provide a great customer experience. Many times, you’ll talk about your products and the

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The Conservation Foundation

By | October 8th, 2012|Categories: Uncategorized|Services: |

Sikich assisted The Conservation Foundation receive helpful feedback on their campaign, “Protect Kendall Now” through pre and post-campaign surveys. Through this research method, they were able to gage how concerned and aware

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5 More Tips to Improve Your Website’s Search Rankings: Part 2

By | September 28th, 2012|Categories: Uncategorized|Services: |

Companies are even hiring people specifically to work on their SEO efforts. Last month, we dove into six basic tips to help you improve your website’s SEO rankings. And although these still don’t cover all the

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30 Ways B2B Companies Can Use Social Media: Part 3

By | September 10th, 2012|Categories: Uncategorized|Services: |

For the last two months, we’ve presented a total of 20 ways accountants and business consultants can use social media to connect with a variety of audiences. In this last part of the series, we

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Almex: Upgrading the Company Image

By | September 7th, 2012|Categories: Uncategorized|Services: |

Sikich completed the exciting task of helping Almex refresh their brand and provide a cleaner look that would represent where the family-owned firm was going. Because their branding and marketing collateral was

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Bridge Communities: Raising Awareness Through Video

By | September 7th, 2012|Categories: Uncategorized|Services: |

Sikich assists Bridge Communities in creating awareness of homelessness in DuPage County and provides powerful videos that allow viewers to relate to real people with real problems. The videos enable Bridge Communities

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Bridge Communities

By | September 7th, 2012|Categories: Uncategorized|Services: |

Bridge Communities trusts Sikich with a wide spectrum of their marketing needs ranging from videos, PowerPoints, slide shows, theme songs, still photography and photo editing. With the help from Sikich, they are

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Almex: Working with Sikich

By | September 7th, 2012|Categories: Uncategorized|Services: |

Almex was able to receive the marketing and branding results that they were hoping for with little direction given to Sikich. By sharing pieces of information about various parts of their company,

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Almex

By | September 7th, 2012|Categories: Uncategorized|Services: |

Sikich successfully assisted Almex in creating new logos for their brand and for their family of companies. Because Almex is a globally recognized firm, it was imperative to keep some elements of

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6 Basic Tips to Improving Your Website’s Search Rankings: Part 1

By | August 30th, 2012|Categories: Uncategorized|Services: |

Although it’s easy to say you’re going to start optimizing your content, it can be difficult to make the first move if you’re unsure of what actually qualifies as effective SEO. There are plenty of

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Stone Mountain Access

By | August 24th, 2012|Categories: Uncategorized|Services: |

Sikich assisted Stone Mountain Access in getting one step over their competition before they even became a fully developed organization through their marketing program. By intertwining creative marketing communications and ensuring that

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30 Ways B2B Companies Can Use Social Media: Part 2

By | August 21st, 2012|Categories: Uncategorized|Services: |

Last month, we started this series off by providing 10 ways accountants and business consultants can use social media to connect their companies to new and potential clients. Now, we’re offering 10 different ideas, but

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30 Ways B2B Companies Can Use Social Media: Part 1

By | July 30th, 2012|Categories: Uncategorized|Services: |

Developing, implementing and maintaining a strong social media program can be tough in the business-to-business (B2B) world. It’s feasible though, and actually, there are countless (and creative) ways that B2B companies can obtain new clients

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8 Facebook Cover Photo Ideas for Business that Boost Engagement

By | May 22nd, 2012|Categories: Uncategorized|Services: |

With 851 x 315px of Facebook real estate, the World Wide Web is your oyster! Most companies look at this (what may seem like gigantic) area of Facebook as more space they are required to

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This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.

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