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Marketing Insights

Reading Time: 3 minutes
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these same…
Reading Time: 4 minutes
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make it #effective. If you…
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  • September 6, 2018
Well-written news releases, bylined articles and creative and aggressive story pitching are tried-and-true methods public relations professionals employ to generate positive media coverage for clients….
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.