New Product
Launch your new product in 3…2…1…TAKEOFF!
New products and services stir the company soul. They anticipate customer needs and solve problems in ingenious ways. Most importantly, they build your bottom line. But without proper launches, they fizzle, whither and fall flat. In today’s hyper-competitive markets, you must unveil new products in memorable, engaging ways.
Our Agency works hand in hand with engineers, developers and marketers to set up your new product launch for success. From identifying the product’s unique selling proposition to identifying its audience and launching a full promotion plan, your product launch will have a full runway for successful takeoff.
- Press tour to visit editors, reporters, social media influencers and others who may be intrigued by the product and wish to experience it first-hand
- Facebook Live video broadcast to friends and followers
- Special event in an unusual venue: Central Park, Hollywood Bowl, Museum of Modern Art
- Press conference at a major show
- News release and media pitching
Event Planning &
Plan your next great event without the headache
Special events – when done right – create lasting associations with your brand. Whether you want to treat existing customers or attract new ones, events are a perfect way to make lasting impressions. But, with great power comes great responsibility. Throwing a successful event requires advance planning with great attention to detail, not to mention the purposeful follow-up activity afterward. Put away your mile-long checklist and let our event planning experts take the load off – sit back, relax and enjoy the event (for once). We’ll do the rest.
- Research
- Design
- Planning
- Coordination
- Execution
- Evaluation
Digital & Social Media
Use your digital footprint to maximize ROI
Gone are the days of casting a large net and hoping someone bites. Through digital marketing, brands can reach targeted audiences with specific and customized messages. With the proper tools and technologies, brands can now maximize their ROI by monetizing these online connections. Our Agency’s online expertise extends well beyond social, although we have perfected that art as well. From social media to banner advertising, we’ve helped businesses big and small get the most out of their online marketing. While we’re on the topic, please follow us on Instagram!
SEO &
Drive traffic to your website with SEO and PPC
Much like our process when writing engaging content, our experts are always in search of the right words. Keywords that is. With our help, search engine optimization (SEO) and pay-per-click (PPC) could be some of the biggest factors in driving leads to your website. So much so, you might need to put in a few traffic lights.
- On-page optimization: We’ll review your SEO foundation and page structure so we can hit the ground running
- Keyword Search: Find out what your customers are searching for so your business can be positioned better in their search results
- Competitive Analysis: Compare how your keywords rank against the competition and strategize how to keep you front and center
- Off-page link building: Acquire high-quality links and avoid using ones Google penalizes
- Local search: Customers often perform geographical searches when they are ready to purchase – make sure you show up
- Reports and KPIs: Receive reports weekly, bi-weekly and monthly to optimize your ROI
Advertising
Message + Channel + Audience = Success
We’re not mathematicians so we’ll keep the equation simple. Telling your brand’s story with the right message, channel and audience is the formula to driving engagement. Easier said than done. Determining what those components are is where the equation gets complicated. Our Agency will work closely with you to solve for “x” and uncover the right formula to drive action and engagement.
Whether your advertising plan includes traditional advertising platforms such as print or more modern venues such as social media influencer marketing, we’ll help you establish which components of the marketing mix work seamlessly together to balance both sides of the equation.
how is your brand performing?
Let our experts run a complimentary in-depth analysis of your brand’s performance. Learn where you stand among competitors and identify potential areas of improvement.
