Media
Earn a credible third-party endorsement with media relations
Successful media relations programs require hard work, creativity, persistence and a bit of luck. You have to find the story, embed the message, then match your offering to the interests of appropriate reporters. When done right, the results can be wondrous.
Our role is to study what interests reporters, craft a story that will appeal; then, pitch it in the most compelling way possible. Our approach can help you earn a reputation in the media as a reporter’s single best source of news, context and information.
Influencer
Build brand advocates and connect with your audience through influencer partnerships
Sometimes the truth hurts, but consumers trust living, breathing human beings over faceless, disembodied sales reps. Consumers want authentic voices and real people who they can relate to when considering new products or services. And this online trust can translate into dollars through influencer marketing.
Whether a supply chain expert with influence on LinkedIn or a popular mom sharing her favorite products on Instagram, we’ll work with you to identify influencers that can authentically represent your company. Then, we’ll help the influencers create meaningful content tailored to the most appropriate channels.
Crisis & reputation
Prepare today for tomorrow’s crisis
Warren Buffet said it best: It takes 20 years to build a reputation and five minutes to ruin it. How an organization communicates to media and key audiences (employees, customers, citizens, shareholders, etc.) following a crisis situation is as important as how it responds operationally. Avoid those five devastating minutes with a comprehensive crisis and reputation management strategy.
No one can predict when a crisis will occur. But we can work with your organization to determine areas of risk. Then, we prepare and maintain a crisis communications toolkit to ensure total preparedness should a crisis strike.
- Develop baseline messages
- Formulate a media and communications strategy
- Manage media relations (incoming inquiries and outreach)
- Train spokespeople to speak with press
- Create a communications chain-of-command
- Craft communications materials for internal and external audiences
- Conduct “fire drills” to test messages and methods
how is your brand performing?
Let our experts run a complimentary in-depth analysis of your brand’s performance. Learn where you stand among competitors and identify potential areas of improvement.
Social media
Flood your inboxes with new, meaningful conversations
Even today’s TikTokers can’t predict the next big rollout from LinkedIn or Facebook. Now, we’re not claiming to be able to tell the future, but our experts are fluent in understanding and analyzing your choice of platforms, activities, metrics and specialized vendors. Social media offers a unique opportunity to have meaningful conversations with your audiences – so get talking, or else your competitors will.
Our Agency will help you establish a presence on the most appropriate platforms, create compelling content that interests your customers and prospects and engage with your community to drive results.