Create a blueprint to capture customers and position your brand in a compelling way
Having owned businesses ourselves, we know the important role strategy plays in achieving your goals. It’s the foundation on which all your marketing communications are built. To succeed, you need more than just the team next door to support your brand. Our Agency is proud to have some of the industry’s leading minds on our team (#humblebrag). We’ll work together to give you the insights, analysis and big picture perspective your brand can leverage to succeed.
Whether you require one-off support or a turnkey solution, we’ll be there every step of the way from research, preparation, counseling and oversight to execution of the entire plan. Through careful understanding of your business objectives, market environment and internal capabilities, we’ll help you:
Build an irresistible brand with a dynamic visual identity
You brand is so much more than just a logo, a tagline or a color pallet. Your brand and visual identity set the tone for literally everything your company represents. From marketing materials to the way you speak about yourself, a brand that connects with customers from square one requires holistic thinking and comprehensive insights.
We know how valuable your brand is in differentiating yourself in a crowded marketplace. Components like a logo must be recognizable and meaningful to your audience – if not, you risk losing potential customers.
Let us help you tell your story by creating a mesmerizing and memorable brand identity through:
Craft stories that reflect the character of your company
Are you plagued by the “curse of knowledge” (or knowing something so well, you can’t imagine anyone not knowing it – picture Elon Musk)? Many companies assume their audience knows – and cares – way more than they really do. Learn how to uncover your company’s central message – one that is understandable, memorable and reflects the character of the company.
We create messages for companies using a basic map: starting with a core message and surrounding it with four quadrants of short, declarative sentences that support the core theme. It couldn’t be simpler if we drew you a picture.
Educate and engage your audience with a full-spectrum content strategy
Informative and compelling content allows you to stand out among competitors and showcase your unique expertise, products and services. From short blog posts to in-depth white papers, we’ll supply the pen and paper and develop the content that shares what makes your brand great.
Using a thorough, strategic and research-based approach, we start by gaining a comprehensive understanding of your business and its needs. From there, we develop powerful messages and content tailored to a range of channels that will resonate with the people that matter most.
It’s not a typical conversation. Learn to talk to reporters with clarity, brevity and accuracy
Ever wonder how the media moguls handle interviews with such polish and grace? Hours of coaching. It’s true: very few people are “born with it.” And, media interviews are too golden of opportunities to not show up with your A–game. All great skillsets require practice (Michael Jordan didn’t take 500 jump shots a day for no reason!). Through media training sessions, your company representatives can become well-trained experts who can answer questions in meaningful and memorable ways.
Not to brag, but we’ve trained scores of business leaders, physicians, professional athletes and not-for-profit executives to be smooth and confident media spokespeople. We help you understand the editorial environment, appreciate the reporter’s mission and anticipate the questions. We work with you to develop clear, concise and accurate media messages that tell your story in ways a reporter will find helpful.
Much of what we teach in media training can help with public speaking, too. We’ll help you create a story “arch,” engage the audience and deliver a message that is clear, concise and engaging. If you’re like many – and prefer wisdom tooth extraction to giving a speech – we can help you make the most of those important opportunities (and make them slightly less nerve-racking).
how is your brand performing?
Let our experts run a complimentary in-depth analysis of your brand’s performance. Learn where you stand among competitors and identify potential areas of improvement.