Public Relations Archives

Lessons in Crisis Communications: What Went Right in the Southwest Christmas 2022 Travel Disaster

An unfortunate combination of high passenger traffic, record-setting temperatures and wild winter storms left airlines scrambling to get customers to and from their destinations…

Marketing silos can sabotage your brand. Here’s how to eliminate them.

I started my career in the late 2000s as a traditional public relations professional. I spent my first several years in the industry researching…

A Go-To Guide on Social Media Metrics

Companies across industries use social media to educate their audiences on company news and updates, engage with customers and prospects, inject themselves into trending…

Keep the marketing engine humming amid economic uncertainty

As companies across industries brace for a potential global recession, business leaders are reducing headcount, slashing budgets, and imposing freezes on new hiring, travel,…

All-in-One Vendor Relationship: How to Choose a Preferred Partner for Your Next Transaction

Ready for the understatement of the year? Mergers and acquisitions can get really complicated really fast. Think of something between solving a Rubik’s Cube…

The perils of ignoring PR

In a recent broadside against the public relations industry titled “The perils of PR,” The Economist’s business columnist laments his interactions with public relations…

The Return of the 90s – Tech & Public Relations

Not only did the 1990s bring us grunge, hair clips and Dr. Marten’s, the decade also introduced significant technological advancements, like the boom of…

Podcasts for Mar-Comm Minds: 8-ish Recommendations

As pandemic-induced lockdowns have come and gone, we at The Agency at Sikich found that podcasts increased their presence in our lives, which a…

SEO vs. PPC: What’s the difference? Which should I invest in?

Are they the Same? No! Although SEO and PPC can work well together, they are both two very different digital marketing strategies. What’s the…

Jumping into events in a pandemic world

As the world reopens bit by bit, and hybrid events seem to be the new norm, it’s time for companies to revisit events. But,…

Navigating Social Media Advertising: It’s Not All Black and White

Changes to social media marketing, advertising and influencer partnerships constantly require brands to shift how they connect with their audiences. And, this social marketing…

Brand consistency in a digital world

Are you leveraging marketing materials, social media and a website to effectively promote who you are as an organization? Is your mission clear to…

How to Vet Potential Social Influencer Partners to Increase ROI

Though working with social media influencers may seem like a relatively new marketing tactic, influencers have quickly proven to be a worthwhile investment for…

Take control of your M&A story

Now that you’ve incorporated our tips on how to increase your deal flow by showcasing your expertise and actively building your brand, you are…

How to Avoid Getting “Cancelled”

Four PR and marketing tips to keep your organization out of harm’s way. “Cancel Culture refers to the popular practice of withdrawing support for (canceling)…

Positively impact your company and society

Decades of research has proven the correlation between human behavior and its impact on the ecosystem drives consumers’ buying habits. People want to support…

6 Steps to Slay Your Next Virtual Event

Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….

Do you stand out? The value of brand-building for M&A professionals

We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…