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Public Relations

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Marketing silos can sabotage your brand. Here’s how to eliminate them.

Reading Time: 5 minutes
  • March 8, 2023
  • Marketing & Communications | Public Relations
I started my career in the late 2000s as a traditional public relations professional. I spent my first several years in the industry researching…
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A Go-To Guide on Social Media Metrics

Reading Time: 6 minutes
  • February 22, 2023
  • Marketing & Communications
Companies across industries use social media to educate their audiences on company news and updates, engage with customers and prospects, inject themselves into trending…
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Keep the marketing engine humming amid economic uncertainty

Reading Time: 6 minutes
  • February 6, 2023
  • Branding | Marketing & Communications | Public Relations
As companies across industries brace for a potential global recession, business leaders are reducing headcount, slashing budgets, and imposing freezes on new hiring, travel,…
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All-in-One Vendor Relationship: How to Choose a Preferred Partner for Your Next Transaction

Reading Time: 6 minutes
  • September 21, 2021
  • Human Resources | Marketing & Communications | Public Relations | Security | Tax | Technology | Transaction Advisory Services
Ready for the understatement of the year? Mergers and acquisitions can get really complicated really fast. Think of something between solving a Rubik’s Cube…
Read More
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The perils of ignoring PR

Reading Time: 5 minutes
  • August 19, 2021
  • Marketing & Communications | Public Relations
In a recent broadside against the public relations industry titled “The perils of PR,” The Economist’s business columnist laments his interactions with public relations…
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The Return of the 90s – Tech & Public Relations

Reading Time: 4 minutes
  • July 26, 2021
  • Marketing & Communications | Public Relations
Not only did the 1990s bring us grunge, hair clips and Dr. Marten’s, the decade also introduced significant technological advancements, like the boom of…
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Podcasts for Mar-Comm Minds: 8-ish Recommendations

Reading Time: 4 minutes
  • July 16, 2021
  • Marketing & Communications | Public Relations
As pandemic-induced lockdowns have come and gone, we at The Agency at Sikich found that podcasts increased their presence in our lives, which a…
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SEO vs. PPC: What’s the difference? Which should I invest in?

Reading Time: 5 minutes
  • July 1, 2021
  • Marketing & Communications | Public Relations | SEO
Are they the Same? No! Although SEO and PPC can work well together, they are both two very different digital marketing strategies. What’s the…
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Jumping into events in a pandemic world

Reading Time: 8 minutes
  • June 28, 2021
  • COVID-19 | Marketing & Communications | Public Relations
As the world reopens bit by bit, and hybrid events seem to be the new norm, it’s time for companies to revisit events. But,…
Read More
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Navigating Social Media Advertising: It’s Not All Black and White

Reading Time: 3 minutes
  • June 22, 2021
  • Marketing & Communications | Public Relations
Changes to social media marketing, advertising and influencer partnerships constantly require brands to shift how they connect with their audiences. And, this social marketing…
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Brand consistency in a digital world

Reading Time: 5 minutes
  • May 25, 2021
  • Branding | COVID-19 | Marketing & Communications | Public Relations
Are you leveraging marketing materials, social media and a website to effectively promote who you are as an organization? Is your mission clear to…
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Top 10 Post-Covid Design Trends

Reading Time: 6 minutes
  • May 12, 2021
  • COVID-19 | Design | Marketing & Communications | Public Relations | Web Design
Design trends are often dictated by what we experience in the world around us. Slowly transitioning into a post-pandemic world, we currently see (and…
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How to Vet Potential Social Influencer Partners to Increase ROI

Reading Time: 4 minutes
  • May 6, 2021
  • Branding | Marketing & Communications | Public Relations
Though working with social media influencers may seem like a relatively new marketing tactic, influencers have quickly proven to be a worthwhile investment for…
Read More
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Take control of your M&A story

Reading Time: 4 minutes
  • April 30, 2021
  • Branding | Marketing & Communications | Public Relations | Transaction Advisory Services
Now that you’ve incorporated our tips on how to increase your deal flow by showcasing your expertise and actively building your brand, you are…
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How to Avoid Getting “Cancelled”

Reading Time: 5 minutes
  • April 26, 2021
  • Marketing & Communications | Public Relations
Four PR and marketing tips to keep your organization out of harm’s way. “Cancel Culture refers to the popular practice of withdrawing support for (canceling)…
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Positively impact your company and society

Reading Time: 6 minutes
  • April 22, 2021
  • Marketing & Communications | Public Relations
Decades of research has proven the correlation between human behavior and its impact on the ecosystem drives consumers’ buying habits. People want to support…
Read More
Close up happy couple making video call together, smiling woman and man looking at laptop screen, waving hands, chatting online at home, using webcam

6 Steps to Slay Your Next Virtual Event

Reading Time: 6 minutes
  • March 16, 2021
  • COVID-19 | Marketing & Communications | Public Relations
Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…
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Young Office Employees in a Business Meeting Inside the Office, Listening to Someone Presenting Something,business seminar in conference centre, Young business poeple learning.

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

Reading Time: 6 minutes
  • March 2, 2021
  • COVID-19 | Marketing & Communications | Public Relations
Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….
Read More
selective focus of digital camera shooting journalist and businessman

Do you stand out? The value of brand-building for M&A professionals

Reading Time: 4 minutes
  • February 25, 2021
  • Branding | Marketing & Communications | Transaction Advisory Services
We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…
Read More

Manufacturers – your customer is online. Are you?

Reading Time: 7 minutes
  • February 18, 2021
  • Manufacturing | Marketing & Communications | SEO | Web Design
Especially amidst the coronavirus pandemic, more and more people are using the internet to make their purchase decisions. And this extends to business purchases….
Read More
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