Public Relations

I started my career in the late 2000s as a traditional public relations professional. I spent my first several years in the industry researching…

In a recent broadside against the public relations industry titled “The perils of PR,” The Economist’s business columnist laments his interactions with public relations…

Not only did the 1990s bring us grunge, hair clips and Dr. Marten’s, the decade also introduced significant technological advancements, like the boom of…

As pandemic-induced lockdowns have come and gone, we at The Agency at Sikich found that podcasts increased their presence in our lives, which a…

Changes to social media marketing, advertising and influencer partnerships constantly require brands to shift how they connect with their audiences. And, this social marketing…

Four PR and marketing tips to keep your organization out of harm’s way. “Cancel Culture refers to the popular practice of withdrawing support for (canceling)…

Decades of research has proven the correlation between human behavior and its impact on the ecosystem drives consumers’ buying habits. People want to support…