Company Description
Targus invented the laptop case and continues to advance the mobile accessories category with innovative and relevant solutions for today’s mobile lifestyle. Targus products enhance productivity, connectivity and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries.
Objectives
Targus was seeking growth through acquisition and specifically was looking for an opportunity to expand into the smart phone case category as well as gain access to new sales channels.
Results
The Sena acquisition positioned Targus as a leader in the smartphone case market with a full line of expertly tailored iPhone® cases under the Sena® brand and additional licensed brands, including Michael Kors® and Dylan George®. With numerous models to choose from, Sena delivers a variety of fashion forward styles in support of today’s mobile lifestyle.
