Lange Bros. Website Design & Development
Lange Bros. Woodwork Co. is well-established in the custom architectural woodwork industry. For nearly ninety years Lange family members and their team have partnered with designers and architects to design and install the components that create a custom woodwork interior. One of the primary goals for this website was to allow the finished projects to take center stage. The design is image-driven with full-screen photography and highlights the architectural detail and custom solutions Lange Bros. offers. Through our discovery process, the Lang Bros. ability to create custom mouldings was identified as a true differentiator. A dedicated section was created to highlight the 13 most common moulding categories, and allows visitors to download PDF or DWG files of selected offerings. Lange Bros. Woodwork Co. is currently being led by the fourth generation, and the Lange’s wanted to share a bit of their family history. Using old photographs we created a “family album” for the history section.
Sikich also wrote the content for the site and incorporated high-value keywords, to help increase search engine rankings. Section-specific calls-to-action were strategically placed throughout the site to encourage visitors to connect with Lange Bros.