Branding

Do you stand out? The value of brand-building for M&A professionals

We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…

Is it time to do a brand assessment? Here are 10 questions to ask

In the current business landscape, ensuring your brand stays at the front of the pack and attracts your desired audiences is becoming continually more…

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…

The Importance of Your Brand Promise

The current COVID-19 crisis, defined as a pandemic by the World Health Organization, is unprecedented. Governments, local businesses, and international brands are all crafting responses to share…