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Branding

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Do you stand out? The value of brand-building for M&A professionals

Reading Time: 4 minutes
  • February 25, 2021
  • Branding | Marketing & Communications | Transaction Advisory Services
We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…
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Is it time to do a brand assessment? Here are 10 questions to ask

Reading Time: 7 minutes
  • February 18, 2021
  • Branding | Marketing & Communications
In the current business landscape, ensuring your brand stays at the front of the pack and attracts your desired audiences is becoming continually more…
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Happy mother laughing taking selfie with child daughter on smartphone at home, smiling mom and cute girl playing making photo posing for self portrait, mommy and kid shooting instagram stories

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Reading Time: 6 minutes
  • February 3, 2021
  • Branding | Marketing & Communications | Public Relations
Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…
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The Importance of Your Brand Promise

Reading Time: 2 minutes
  • March 26, 2020
  • Branding | COVID-19 | Marketing & Communications
The current COVID-19 crisis, defined as a pandemic by the World Health Organization, is unprecedented. Governments, local businesses, and international brands are all crafting responses to share…
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brand guideline

How Brand Guidelines Help Ensure A Strong Brand Identity

Reading Time: 4 minutes
  • April 11, 2019
  • Branding | Marketing & Communications
  A Strong Brand is a Well-Managed Brand Your brand is more than just your products or services. It’s one of your organization’s most…
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HR and branding

Working Together: Human Resources & Branding

Reading Time: 6 minutes
  • March 15, 2018
  • Branding | Marketing & Communications
The term “branding” is commonly used when speaking about an organization’s marketing strategy, but the value of a brand as it relates to human…
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stand out

Positioning your brand in 2018: How to make your brand stand out

Reading Time: 6 minutes
  • February 8, 2018
  • Branding | Marketing & Communications
  Your Brand Defines You. You can stand out like a sore thumb or you can stand out like a ROCKSTAR, but at the…
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