Branding

Keep the marketing engine humming amid economic uncertainty

As companies across industries brace for a potential global recession, business leaders are reducing headcount, slashing budgets, and imposing freezes on new hiring, travel,…

Private Equity Company Powers Industry Transformation by Partnering with Sikich

Private Equity Company Powers Industry Transformation by Partnering with Sikich It’s well known that private equity firms work at an extremely fast pace….

Brand consistency in a digital world

Are you leveraging marketing materials, social media and a website to effectively promote who you are as an organization? Is your mission clear to…

How to Vet Potential Social Influencer Partners to Increase ROI

Though working with social media influencers may seem like a relatively new marketing tactic, influencers have quickly proven to be a worthwhile investment for…

Take control of your M&A story

Now that you’ve incorporated our tips on how to increase your deal flow by showcasing your expertise and actively building your brand, you are…

Do you stand out? The value of brand-building for M&A professionals

We get it. You’re busy maximizing deal flow, closing deals and finding ways to boost returns on your current investments. Marketing yourself and your…

Is it time to do a brand assessment? Here are 10 questions to ask

In the current business landscape, ensuring your brand stays at the front of the pack and attracts your desired audiences is becoming continually more…

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…

The Importance of Your Brand Promise

The current COVID-19 crisis, defined as a pandemic by the World Health Organization, is unprecedented. Governments, local businesses, and international brands are all crafting responses to share…

How Brand Guidelines Help Ensure A Strong Brand Identity

A Strong Brand is a Well-Managed Brand Your brand is more than just your products or services. It’s one of your organization’s most…

Working Together: Human Resources & Branding

The term “branding” is commonly used when speaking about an organization’s marketing strategy, but the value of a brand as it relates to human…

Positioning your brand in 2018: How to make your brand stand out

Your Brand Defines You. You can stand out like a sore thumb or you can stand out like a ROCKSTAR, but at the…