Petroff to lead marketing strategy at professional services firm
CHICAGO — Feb. 8, 2018 — Professional services firm Sikich recently hired Cameron Petroff as marketing director. In this role, Petroff will oversee the firm’s corporate marketing and shape the marketing strategy for its accounting, tax, audit, and advisory and managed services practice areas.
“With impressive experience developing marketing strategies for large professional services organizations, Cameron will play a crucial role in supporting our firm’s ambitious growth,” Sikich CEO Chris Geier said. “His background in rapidly growing organizations and strategic approach to marketing will allow us to effectively showcase our broad-based capabilities as comprehensive business advisers for our clients.”
Petroff brings nearly 15 years of expertise in strategic planning, marketing analytics, brand positioning, prospect targeting, new product launches, and internal and external communication to Sikich. Before joining Sikich, he was marketing director for the central region of BDO. Petroff has also held marketing roles, including national marketing manager, at Deloitte.
“Sikich brings a truly different and bold approach to professional services and has aggressive growth plans,” Petroff said. “I’m excited to join the team, and I look forward to building on the firm’s strong marketing foundation to sustain growth for our practices.”
Petroff graduated from DePaul University with a bachelor’s degree in marketing. He works in Sikich’s Naperville and Chicago offices.
About Sikich LLP
Sikich LLP, a leading professional services firm specializing in accounting, technology, investment banking* and advisory services**, has more than 1,000 employees throughout the country. Founded in 1982, Sikich now ranks as the country’s 28th largest Certified Public Accounting firm and is among the top 1% of all enterprise resource planning solution partners in the world. From corporations and not-for-profits to state and local governments, Sikich clients can use a broad spectrum of services and products that help them reach long-term, strategic goals.
*Securities offered through Sikich Corporate Finance LLC, member FINRA/SIPC.
**Investment advisory services offered through Sikich Financial, an SEC Registered Investment Advisor.
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