Our team of technology experts are constantly communicating with financial services professionals, including wealth and asset managers. While every firm has its own specific needs and objectives when it comes to technology, there are certain subjects on every wealth manager’s mind. Here are the three technology topics that are trending in 2023 for wealth managers.
Cybersecurity
One topic that comes up frequently among our clients at Sikich, not just in the management and financial services industry, but across a wide range of industries, is the threat of cybersecurity attacks. In recent years, we’ve seen an increase of ransomware attacks and malware attacks, which has been shocking to businesses and individual clients alike.
Thankfully, Salesforce was built with many features engineered to protect the cybersecurity of firms that use it, including multi-factor authentication (MFA), data encryption, role-based access controls (RBAC), and audit trails. Additionally, Salesforce regularly rolls out security updates to ensure the platform is protected against new cyber threats.
Artificial Intelligence (AI)
It seems like everyone is talking about artificial intelligence these days, and wealth managers are no exception. Salesforce’s AI platform Einstein Analytics allows wealth management firms to reap the benefits of AI technology across several areas of their business. With additional Salesforce AI tools like Einstein Next Best Action and Einstein GPT, wealth managers can streamline their workflow, get better insights into client needs and behavior, make better predictions, and much more.
Automation Tools
Throughout the COVID-pandemic, stock market fluctuations, and any other challenge our modern times throws at us, the most critical question for wealth managers remains the same as ever: How can wealth managers help their clients achieve their financial goals?
Salesforce’s Financial Services Cloud is loaded with tools designed for that purpose, including real-time insights on market trends and investment opportunities, collaboration tools that improve internal communications and client-manager relationships, and automation tools that allow wealth managers to spend more time working with clients and less time uploading and onboarding clients.
What’s on your mind?
If you have questions about how Salesforce tools can protect your wealth management firm against cyber security threats, improve your workflows and performance through AI technologies, and help your clients achieve their financial goals, contact Sikich today.
