Salesforce Financial Services Cloud (FSC) is a client relationship management platform with features and tools for financial services firms, including banks of all sizes and specialties. Retail banks, which work the general public and often have large, complex networks of branches, have many overlapping needs with their commercial bank and investment bank counterparts. But they also have distinguishing features of their own, and provide an array of personal credit products.
Let’s explore some of the functionalities Salesforce FSC has created to help retail bankers improve performance and better serve their clients.
Customer service
Retail banks’ bread and butter is in client services, making it all the more imperative to ensure that every customer has an excellent experience. FSC has many tools that help retail bankers better serve their clients, including tools for managing customer inquiries, complaints, and service requests.
Lead and referral management
Financial Services Cloud allows retail bankers to track leads and referrals from the first point of contact through opening an account, securing a loan, and more.
Product management
A retail bank’s customers often have multiple accounts and consume several different banking products. With FSC, retail bankers can track and manage accounts, loans, mortgages, and credit cards, and get a complete picture of their transaction history.
Analytics and performance tools
Financial Service Cloud was designed with state-of-the-art data tools that allow retail bankers to track sales performances, retention rates, customer acquisition, and more while identifying areas in need of improvement.
Marketing and sales campaign management
Retail bankers work with customers of all ages and walks of life, which means they must think beyond a one-size-fits-all approach to marketing campaigns. With Salesforce FSC, retail bankers can use data tools to develop targeted campaigns and measure their success.
Want to learn more about how Financial Services Cloud can transform your bank?
Contact Sikich today to connect with our Salesforce experts and learn more about how FSC can streamline your retail bank’s processes, improve sales, and help your team provide the best customer service.
