In 2023, there’s no getting away from the topic of artificial intelligence (AI) technologies. Our clients from wealth management organizations and other types of financial services firms often ask us if AI can benefit their firms.
The answer is a resounding yes. Wealth management companies have traditionally focused more on client relationship building than on technologies, but as new and improved AI tools hit the market, there are plenty of ways they can benefit. The proper AI tools can improve a firm’s data analysis, client insights, and ability to make predictions. They can also help wealth management firms become more efficient and increase productivity by automating repetitive tasks, reducing errors and allowing managers to focus more on high-level tasks and relationship building.
What can AI tools from Salesforce Financial Services Cloud offer wealth management firms?
The term AI might sound like a buzzword, but one look at Salesforce’s AI engine, Einstein Analytics will convince you otherwise. A core Salesforce is giving agents and managers a unified access point to all of a client’s information and various data points. AI takes that to the next level. It’s a powerful tool and solution that goes beyond the idea of being reactive to clients requests and needs to allow you to be more proactive. For example, using AI tools might give you a better sense of which client can potentially bring more assets to your Book of Business, or which clients are at risk of leaving your practice for another wealth management firm or advisor.
What are some of the most powerful AI tools Salesforce Financial Cloud has to offer wealth management firms?
Salesforce created Einstein Analytics as a tool to help wealth-management firms gain insight into client data and trends, while spotting inconsistencies and anomalies. Along with giving firms a more well-rounded look into their client base, it helps firms identify areas of operations or service that could be improved.
Einstein Next Best Action
This powerful out-of-the-box Salesforce platform uses big picture data and predictive analysis to provide recommendations for wealth managers on the next best actions to take with their clients.
Discovery integrates with your system and uses statistical modeling and machine learning to present data in easy-to-follow stories, providing agents to get deeper insights and predictions without learning to code or build complex data models.
This Salesforce AI tool analyzes client communications such as emails, call transcripts, text logs, and social media posts and classifies them into categories by sentiment: positive, negative, and neutral. This helps agents better understand their client’s overall level of satisfaction, pinpoint areas that need improvement, and take action to improve relationships.
Harness the power of AI at your firm
The world of AI is fascinating and complex. Contact Sikich today and let our Salesforce experts help you pinpoint the best AI solutions to improve your firm’s workflows and improve clients service with cutting-edge insights, predictions, and more.