Commercial banks and retail bank counterparts both deal with the general public and offer similar products. But where retail banks focus on private individuals, commercial banks specialize in small to mid-sized businesses, governments, and other institutions. In order to meet the complex needs of their large and diverse customer bases, commercial banks must provide a wide range of financial services and products, such as business and personal accounts, credit cards, and loans. With Salesforce Financial Services Cloud (FSC), commercial bankers can optimize a range of functionality to help streamline their operations, improve efficiency, and enhance customer service.
Let’s take a look at some of the top ways Financial Services Cloud can benefit commercial banks.
How FSC Benefits Commercial Bankers
Relationship management
As a client relationship management (CRM) platform, FSC allows commercial bankers to effectively track and manage their relationships with corporate clients. It offers a 360-degree view of the customer’s financial and non-financial information, such as transaction history, credit ratings, account balances, and communications.
Opportunity management
With FSC commercial bankers can easily monitor the progress of financial deals from their early stages to close, while gaining insight into which deals are more or less likely to close, and when.
Commercial banking product management
FSC offers features for managing commercial banking products and services, such as treasury management and merchant services.
Credit and loan management
The platform offers tools for managing and tracking credit applications and credit lines. It also allows bankers to manage the loan origination process from application through disbursement. Additionally, FSC provides tools to help commercial bankers assess credit risks, which helps inform decision making.
Collaboration and communication tools
Financial Service Cloud tools such as chat, email, and video conferencing to help commercial bankers more effectively communicate team members and clients, which in turn improves relationships and ensures that all stakeholders are on the same page.
Analytics and reporting capabilities
Using Financial Service Cloud to generate reports and analytics on their portfolios, including loan performance and profitability, commercial bankers can save time and resources, and make more informed decisions.
Compliance features
FSC helps commercial banks stay compliant with regulations such as the anti-money laundering (AML) act and respond to potential compliance issues as soon as they arise through customizable features, including generating alerts and notifications. It can also be integrated with outside compliance systems, such as Vanta and Zycus.
Ready to find out how Financial Services Cloud can help improve your bank?
Our highly qualified Salesforce experts will walk you through what Financial Services Cloud can do to help your bank improve service, grow your customer base, increase profits, and more. Contact Sikich today to learn more.
