What is Financial Services Cloud?
Financial Services Cloud is a cloud-based customer relationship management (CRM) platform introduced by Salesforce in 2016 to meet the ever-changing needs of the financial services industry. The suite of tools and services are designed to help companies specializing in areas such as insurance, commercial and retail banking, wealth management, and mortgages. It automates and streamlines processes, improves customer experience, and increases productivity.
Why Should Insurance Companies Choose Financial Services Cloud Over Sales Cloud?
Salesforce Sales Cloud is a fantastic sales management tool that can be used across thousands of industries to manage leads, improve onboarding, provide sales forecasts, and more. But the financial service industry has its own unique aspects, including complex products, long sales cycles, and a distinctly personalized approach to customer service. It is also a highly regulated industry that must follow strict laws and policies at the state and federal level.
Financial Services Cloud was created with all of these considerations in mind, giving firms a customizable platform that allows them to ramp up their capabilities and expand their business while improving customer satisfaction every step of the way.
The differences between the two platforms are by design. Sales Cloud’s relatively austere format was intentionally created to give it the flexibility to support companies of every size and industry. By contrast, FSC acts as an accelerator for financial services and insurance firms, taking unique industry-specific data models, processes, and workflows into account as a starting point while saving the time and resources that would be required to customize Sales Cloud to their specifications.
What Are the Top Benefits of FSC for Insurance Companies?
Financial Services Cloud officers a wide range of features and capabilities that can be customized for your firm’s specifications and needs:
- Client data management
- Ability to view client and households
- Customizable firm and agent pages
- Internal communication and collaboration tools
- Marketing and lead generation
- Lead to client conversion
- Compliance and risk management assessment
- Communication and customer support
Financial Services Cloud can give your insurance firm a more competitive edge and increase its speed to market. Not only is it completely customizable, it can be integrated with other Salesforce products and third-party applications for maximum flexibility.
How Can I Get Started With Financial Services Cloud?
To learn more about how Salesforce Financial Services Cloud can help you transform your systems to provide the fastest, highest quality, and most satisfying customer experience in your firm’s history, contact us to connect with our team of highly skilled Financial Service Cloud experts today.
