The Internal Revenue Service (IRS) joins celebrities, insta-famous dogs, and millions of other users with their own Instagram account. With hopes to expand communication to taxpayers in the digital realm, the IRS created their Instagram account to share timely information and changes affecting taxpayers ranging from millennials to baby boomers and everyone in between.
Informing Younger Taxpayers
The purpose of this account is to keep the younger generation of taxpayers informed as the 2019 tax filing season approaches. By utilizing Instagram as a new communication vehicle, the IRS also aims to further educate millennials and other young taxpayers on recent law changes established under 2017’s tax legislation, the “Tax Cuts and Jobs Act.”
According to the IRS’s website, “Research shows that more than 70 percent of U.S. young adults between 18 and 24 are active on Instagram.” By having a dynamic presence on Instagram, the IRS intends to “better serve this segment of the population.” The IRS realizes that Instagram Reaches Students.
Users can browse the IRS’s page for insight into the latest tax news and changes, as well as tips and best practices to prepare for filing season. The account will also include updates on current tax scams to which the IRS is privy and will provide the latest information to combat tax-related identity theft. The IRS’s profile, IRSNews, can be found at https://www.instagram.com/irsnews.
In addition, the IRS has stated that they will include updates in other languages on occasion.
This Instagram profile is a new addition to their existing online presence; the IRS can also be found on Twitter at IRSNews (or IRSenEspanol for Spanish-speaking users) and on LinkedIn, Facebook, and YouTube.
Instagram is a free photo-sharing social networking platform for smartphone users.