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A Look Ahead for Small & Mid-Sized Businesses

Sikich

Mar 13 2018

1 min read

Small and mid-sized business owners can quickly gain an advantage over their competitors by working smarter, not harder. The metrics highlighted below can help you build a framework for a marketing plan that gets your business in front of your target audience at the right place, at the right time.

For example, recent surveys indicate that 74% of all online traffic will be driven by online video.

Are you incorporating video as a part of your marketing plan? Ready to take in more clients? Consider increasing your digital ad spend. Interested in focusing on your customers? Consider improving your website’s user experience.

If you need help creating or executing your marketing plan, contact our Marketing & Design Team today.

This publication contains general information only and Sikich is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for such professional advice or services, nor should you use it as a basis for any decision, action or omission that may affect you or your business. Before making any decision, taking any action or omitting an action that may affect you or your business, you should consult a qualified professional advisor. In addition, this publication may contain certain content generated by an artificial intelligence (AI) language model. You acknowledge that Sikich shall not be responsible for any loss sustained by you or any person who relies on this publication.

About the Author

Sikich

Sikich is a global company specializing in technology-enabled professional services. With more than 1,900 employees, Sikich draws on a diverse portfolio of technology solutions to deliver transformative digital strategies and is comprised of one of the largest CPA firms in the United States. From corporations and not-for-profits to state and local governments and federal agencies, Sikich clients utilize a broad spectrum of services* and products to help them improve performance and achieve long-term, strategic goals. *Securities offered through Sikich Corporate Finance LLC, member FINRA/SIPC. Investment advisory services offered through Sikich Financial, an SEC Registered Investment Advisor. 