Public Relations

Podcasts for Mar-Comm Minds: 8-ish Recommendations

As pandemic-induced lockdowns have come and gone, we at The Agency at Sikich found that podcasts increased their presence in our lives, which a…

SEO vs. PPC: What’s the difference? Which should I invest in?

Are they the Same? No! Although SEO and PPC can work well together, they are both two very different digital marketing strategies. What’s the…

Jumping into events in a post-Covid world

As the world reopens, mask mandates disappear and social distancing regulations fade away, it’s time for companies to revisit events. But, the event strategy…

Navigating Social Media Advertising: It’s Not All Black and White

Changes to social media marketing, advertising and influencer partnerships constantly require brands to shift how they connect with their audiences. And, this social marketing…

Brand consistency in a digital world

Are you leveraging marketing materials, social media and a website to effectively promote who you are as an organization? Is your mission clear to…

How to Vet Potential Social Influencer Partners to Increase ROI

Though working with social media influencers may seem like a relatively new marketing tactic, influencers have quickly proven to be a worthwhile investment for…

Take control of your M&A story

Now that you’ve incorporated our tips on how to increase your deal flow by showcasing your expertise and actively building your brand, you are…

How to Avoid Getting “Cancelled”

Four PR and marketing tips to keep your organization out of harm’s way. “Cancel Culture refers to the popular practice of withdrawing support for (canceling)…

Positively impact your company and society

Decades of research has proven the correlation between human behavior and its impact on the ecosystem drives consumers’ buying habits. People want to support…

6 Steps to Slay Your Next Virtual Event

Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….

It’s not just for teens – how to reach customers on TikTok

Since the start of the COVID-19 pandemic, social media platform TikTok has taken the world by storm. The app has over 800 million users…

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…

Molotov cocktails and arrested CEOs. Threats to brands grow.

A CEO charged with “violent entry and disorderly conduct” at the Capitol. Two lawyers accused of throwing Molotov cocktails at police in New York….

3 Ways PR Can Boost NFP Fundraising Efforts

Fundraising is essential to the livelihood of any not-for-profit organization – especially in the age of the coronavirus pandemic. While fundraising is top of…

Going Virtual: Embrace the New Normal for PR Events

Zoom. Skype. Instagram. FaceTime. Facebook. No matter your preferred app, these virtual meeting tools have allowed both business and personal interactions to safely continue…

Sikich PR Team Wins PRSA Chicago Skyline Award

Sikich’s Public Relations Team was named an “Award of Excellence” winner as part of the Public Relations Society of America (PRSA) Chicago Chapter’s 2020…

SBA Releases Identities of PPP Loan Borrowers

On July 6, 2020, the SBA released identifying information of the borrowers who took out a Paycheck Protection Program (PPP) loan. There was much…

Don’t fear the PPP unveiling

When the Treasury Department and Small Business Administration announced last week that they will release the names of businesses that received $150,000 or more…

Public Relations

Podcasts for Mar-Comm Minds: 8-ish Recommendations

SEO vs. PPC: What’s the difference? Which should I invest in?

Jumping into events in a post-Covid world

Navigating Social Media Advertising: It’s Not All Black and White

Brand consistency in a digital world

Top 10 Post-Covid Design Trends

How to Vet Potential Social Influencer Partners to Increase ROI

Take control of your M&A story

How to Avoid Getting “Cancelled”

Positively impact your company and society

6 Steps to Slay Your Next Virtual Event

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

It’s not just for teens – how to reach customers on TikTok

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Molotov cocktails and arrested CEOs. Threats to brands grow.

3 Ways PR Can Boost NFP Fundraising Efforts

Going Virtual: Embrace the New Normal for PR Events

Sikich PR Team Wins PRSA Chicago Skyline Award

SBA Releases Identities of PPP Loan Borrowers

Don’t fear the PPP unveiling

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