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Public Relations

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close up of face of mature woman looking away wearing medical mask prevention coronavirus or covid-19

Wear a Mask! How to Remain a Trusted Source when the Information Keeps Changing

Reading Time: 5 minutes
  • March 19, 2021
  • COVID-19 | Marketing & Communications | Public Relations
How did wearing or not wearing a simple piece of fabric become a politically charged statement? We’ve all recently witnessed how shifting messages and…
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Close up happy couple making video call together, smiling woman and man looking at laptop screen, waving hands, chatting online at home, using webcam

6 Steps to Slay Your Next Virtual Event

Reading Time: 6 minutes
  • March 16, 2021
  • COVID-19 | Marketing & Communications | Public Relations
Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…
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Young Office Employees in a Business Meeting Inside the Office, Listening to Someone Presenting Something,business seminar in conference centre, Young business poeple learning.

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

Reading Time: 6 minutes
  • March 2, 2021
  • COVID-19 | Marketing & Communications | Public Relations
Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….
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It’s not just for teens – how to reach customers on TikTok

Reading Time: 4 minutes
  • February 17, 2021
  • Marketing & Communications | Public Relations
Since the start of the COVID-19 pandemic, social media platform TikTok has taken the world by storm. The app has over 800 million users…
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Happy mother laughing taking selfie with child daughter on smartphone at home, smiling mom and cute girl playing making photo posing for self portrait, mommy and kid shooting instagram stories

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Reading Time: 6 minutes
  • February 3, 2021
  • Branding | Marketing & Communications | Public Relations
Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…
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Woman hands using mobile smartphone in the street with icon social media and social network.

Molotov cocktails and arrested CEOs. Threats to brands grow.

Reading Time: 4 minutes
  • January 29, 2021
  • Marketing & Communications | Public Relations
A CEO charged with “violent entry and disorderly conduct” at the Capitol. Two lawyers accused of throwing Molotov cocktails at police in New York….
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3 Ways PR Can Boost NFP Fundraising Efforts

Reading Time: 3 minutes
  • October 19, 2020
  • Not-for-Profit | Public Relations
Fundraising is essential to the livelihood of any not-for-profit organization – especially in the age of the coronavirus pandemic. While fundraising is top of…
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Going Virtual: Embrace the New Normal for PR Events

Reading Time: 6 minutes
  • September 8, 2020
  • COVID-19 | Public Relations
Zoom. Skype. Instagram. FaceTime. Facebook. No matter your preferred app, these virtual meeting tools have allowed both business and personal interactions to safely continue…
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Sikich PR Team Wins PRSA Chicago Skyline Award

Reading Time: 1 minute
  • August 12, 2020
  • News | Public Relations
Sikich’s Public Relations Team was named an “Award of Excellence” winner as part of the Public Relations Society of America (PRSA) Chicago Chapter’s 2020…
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Serious young woman working at home and checking bills.

SBA Releases Identities of PPP Loan Borrowers

Reading Time: 2 minutes
  • July 8, 2020
  • Accounting | COVID-19 | Public Relations | Tax
On July 6, 2020, the SBA released identifying information of the borrowers who took out a Paycheck Protection Program (PPP) loan. There was much…
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Don’t fear the PPP unveiling

Reading Time: 4 minutes
  • June 24, 2020
  • COVID-19 | Public Relations | Tax
When the Treasury Department and Small Business Administration announced last week that they will release the names of businesses that received $150,000 or more…
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Kyle Adams and Molly Summa featured in Exhibitor

Kyle Adams and Molly Summa Featured in Exhibitor

Reading Time: 1 minute
  • May 29, 2020
  • COVID-19 | News | Public Relations
Exhibitor Magazine featured Kyle Adam and Molly Summa’s article, “Now What? A Communications Playbook for COVID-19 and Beyond.” This piece provides strategies to get…
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Now what? A communications playbook for COVID-19 and beyond

Reading Time: 7 minutes
  • May 11, 2020
  • COVID-19 | Public Relations
In disorienting change and economic turmoil, many people feel as if they’ve been tossed about by a capricious and often violent storm. While operational…
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business documents on office table with smart phone and digital tablet and graph business with social network diagram and two colleagues discussing data working in the office

SBA Allows Borrowers to Return PPP Loans if Unable to Show Loan Necessity

Reading Time: 12 minutes
  • May 1, 2020
  • Accounting | COVID-19 | Public Relations | Tax
Updates as of May 6: the SBA extended the date for borrowers seeking to repay PPP loans from May 7 to May 14. Issuing…
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Serious disscussion about project during business meeting in cafe

Tips for Communicating During the COVID-19 Crisis

Reading Time: 3 minutes
  • March 25, 2020
  • COVID-19 | Public Relations
As a team of professional PR folks that have been in the biz a long time, we often say “there’s no crisis we haven’t…
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an infographic with facts about juvenile product PR activities at Sikich

Pitching Your Juvenile Products with Sikich PR

Reading Time: 1 minute
  • December 16, 2019
  • Public Relations
Our Public Relations experts have the tools and experience to help you succeed in pitching your juvenile products. Please email Kara Hamstra to learn…
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Social Media Influencer on Social Media

Kicking Off Your Brand’s First Social Media Influencer Campaign: Downloadable Content

Reading Time: 1 minute
  • August 1, 2019
  • Marketing & Communications | Public Relations
Click below to download your copy of our social media influencer campaign sheet….
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Image of a report

Request for Social Media Benchmarking Report

Reading Time: 1 minute
  • June 10, 2019
  • Public Relations
Request a complimentary social media benchmarking report: …
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Social Media Influencer on Social Media

Kicking Off Your Brand’s First Social Media Influencer Campaign: Where to Start

Reading Time: 3 minutes
  • June 10, 2019
  • Public Relations
Tips to starting a social media influencer campaign from our PR Experts The world of social media influencers is constantly increasing in size and…
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Hospital Pricing

We Have Pricing Transparency. Now What? A Communicator’s Guide to the New CMS Law

Reading Time: 4 minutes
  • May 22, 2019
  • Healthcare | Public Relations
The first day of 2019 brought with it a change in healthcare communications so novel that, months later, experts have yet to agree on…
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