Public Relations

Wear a Mask! How to Remain a Trusted Source when the Information Keeps Changing

How did wearing or not wearing a simple piece of fabric become a politically charged statement? We’ve all recently witnessed how shifting messages and…

6 Steps to Slay Your Next Virtual Event

Since 2020, I’ve had to pivot from in-person events to virtual ones seemingly overnight. Now, I can practically put on virtual events in my…

The Best of Both Worlds: Getting the Most Mileage Out of Hybrid Events

Hosting events, whether in-person or virtual, is a key strategy for getting your company’s service or product offerings in front of your target audience….

It’s not just for teens – how to reach customers on TikTok

Since the start of the COVID-19 pandemic, social media platform TikTok has taken the world by storm. The app has over 800 million users…

Building Brand Advocates: How to Create and Manage an Influencer Ambassador Program

Relationships between social media influencers and brands can feel overwhelming. They require the investment of time and money and change continuously with fluctuating industry…

Molotov cocktails and arrested CEOs. Threats to brands grow.

A CEO charged with “violent entry and disorderly conduct” at the Capitol. Two lawyers accused of throwing Molotov cocktails at police in New York….

3 Ways PR Can Boost NFP Fundraising Efforts

Fundraising is essential to the livelihood of any not-for-profit organization – especially in the age of the coronavirus pandemic. While fundraising is top of…

Going Virtual: Embrace the New Normal for PR Events

Zoom. Skype. Instagram. FaceTime. Facebook. No matter your preferred app, these virtual meeting tools have allowed both business and personal interactions to safely continue…

Sikich PR Team Wins PRSA Chicago Skyline Award

Sikich’s Public Relations Team was named an “Award of Excellence” winner as part of the Public Relations Society of America (PRSA) Chicago Chapter’s 2020…

SBA Releases Identities of PPP Loan Borrowers

On July 6, 2020, the SBA released identifying information of the borrowers who took out a Paycheck Protection Program (PPP) loan. There was much…

Don’t fear the PPP unveiling

When the Treasury Department and Small Business Administration announced last week that they will release the names of businesses that received $150,000 or more…

Kyle Adams and Molly Summa Featured in Exhibitor

Exhibitor Magazine featured Kyle Adam and Molly Summa’s article, “Now What? A Communications Playbook for COVID-19 and Beyond.” This piece provides strategies to get…

Now what? A communications playbook for COVID-19 and beyond

In disorienting change and economic turmoil, many people feel as if they’ve been tossed about by a capricious and often violent storm. While operational…

SBA Allows Borrowers to Return PPP Loans if Unable to Show Loan Necessity

Updates as of May 6: the SBA extended the date for borrowers seeking to repay PPP loans from May 7 to May 14. Issuing…

Tips for Communicating During the COVID-19 Crisis

As a team of professional PR folks that have been in the biz a long time, we often say “there’s no crisis we haven’t…

Pitching Your Juvenile Products with Sikich PR

Our Public Relations experts have the tools and experience to help you succeed in pitching your juvenile products. Please email Kara Hamstra to learn…

Kicking Off Your Brand’s First Social Media Influencer Campaign: Downloadable Content

Click below to download your copy of our social media influencer campaign sheet….

Request for Social Media Benchmarking Report

Request a complimentary social media benchmarking report: …

Kicking Off Your Brand’s First Social Media Influencer Campaign: Where to Start

Tips to starting a social media influencer campaign from our PR Experts The world of social media influencers is constantly increasing in size and…

We Have Pricing Transparency. Now What? A Communicator’s Guide to the New CMS Law

The first day of 2019 brought with it a change in healthcare communications so novel that, months later, experts have yet to agree on…