Michelle Dennis shares key considerations in Salesforce Ben for organizations preparing to activate AI agents in Marketing Cloud Next, Salesforce’s marketing platform. In this article, she outlines seven critical decisions marketers should make before implementation, including defining business objectives, establishing governance, ensuring data readiness and determining the appropriate level of human oversight.
Read the full article: https://www.salesforceben.com/7-decisions-to-make-before-activating-ai-agents-in-marketing-cloud-next/
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