Social
Social media helps companies find and stay in front of customers. It boosts brand awareness, supports sales and lead generation efforts, and enables customer loyalty. But to maximize the value of a social media effort, companies need a clear strategy, a consistent voice and an active presence. The Agency at Sikich can help. With a process rooted in analytics, our team of experts can support everything from content development to community management to social advertising to help you educate, inspire and converse with your key audiences.
Content strategy and development
To connect with your customers and prospects, you need to go where they are. And one of the best places (if not the best place) to find them is on social media.
The Agency at Sikich helps you craft a strategy to make the most of your social media presence, including:
- Identify the best platforms to reach your audience
- Audit channels to strengthen presence
- Set the right posting cadence for engagement
- Create promotional, educational, and inspirational content
- Track reach and engagement to measure success and refine strategy
Community ENGAGEMENT
Community management
Social media is a two-way conversation. In addition to consistent posting, organizations must interact with their audience and participate in meaningful conversations through comments and messages. The Agency at Sikich helps you keep track of and reply to what’s happening on your own channels – whether it’s answering a question in the comments or building brand loyalty through direct message conversations. We also conduct social listening to identify the conversations your brand should chime in on.
Social ADS
Social advertising
Social advertising is a great way to reach future potential customers with relevant messages. The Agency at Sikich’s social advertising process includes:
- Identifying the target audience and messaging for a campaign
- Building out an audience profile to reach your target market
- Developing captivating content to attract attention and drive results
- Continuous measurement and optimization
Influencers
Influencer marketing
Build brand advocates and connect with audiences through influencer partnerships that deliver authentic, engaging content. We help you find the right partners, align strategies with your brand and manage the process so influencers create meaningful content across the best channels.
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