Kitting—or bundled packaging—offers a way to sell multiple products as a single product rather than individually. While this can simplify the sales process and improve customer satisfaction, it also introduces significant challenges that can ripple through your supply chain. Distributors have learned to live with these challenges, but today, they have a solution that can give them the benefits of kitting without the risks.
Distributors that use traditional kitting practices grapple with several issues impacting everything from front-end sales to back-end billing.
Managing stock levels becomes a balancing act when you sell items individually and as part of kits. If distributors overproduce kits, they risk ending up with obsolete stock. If they underproduce, it can disrupt customer satisfaction.
Selling kits at a packaged rate compared to individual parts can create pricing complexities. For instance, a kit of four items costing $20 might sell as a complete kit for $18. The challenge lies in determining appropriate pricing and ensuring profitability while simplifying the purchasing experience for customers.
In some industries, kits are customized to meet specific requirements. For instance, a school supplies distributor may bundle lab equipment with textbook variations based on grade level or curriculum. Allowing kit customization can help your sales team close deals, but it also increases the complexity of order management and fulfillment. The more granular the customization, the harder it becomes to maintain efficiency.
While preassembling kits can speed fulfillment, it creates storage challenges. Warehouse space is expensive; keeping large numbers of preassembled kits on hand can become unmanageable and unprofitable. Just-in-time kitting, where items are gathered and bundled only upon order fulfillment, adds operational complexity but can lower holding costs.
How do distributors know when to reserve inventory to a kit versus saving it for individual stock orders?
While kitting provides convenience and value for customers looking for comprehensive solutions, selling individual stock allows businesses to cater to specific needs and maintain better inventory control.
Some of the key differences between the two approaches include:
What’s the answer? Until now, distributors have developed various workarounds to address the challenges of product bundling.
Distributors implement hybrid inventory management systems to track items used in kits separately from those sold individually, trying to improve visibility and avoid stock discrepancies. Some companies opt for manual solutions, like spreadsheets or isolated databases. To counter pricing and costing complexities, distributors create custom pricing models for kits.
However, these piecemeal solutions rarely seamlessly integrate with broader supply chain operations. Even just-in-time kitting—a strategy aimed at reducing storage costs by assembling kits only when orders are placed—can fall short without the right technological infrastructure. Ultimately, these workarounds may offer temporary relief but do little to resolve the root issues caused by outdated or incompatible systems.
Microsoft Dynamics 365 Finance and Supply Chain Management (D365 FSCM) directly addresses the pain points associated with kitting:
Implementing and optimizing Microsoft Dynamics 365 requires expert guidance. At Sikich, we specialize in:
Distributors can transform their kitting operations from a pain point to a streamlined, efficient process that boosts profitability and improves customer satisfaction. Reach out for a demo today!
This publication contains general information only and Sikich is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for such professional advice or services, nor should you use it as a basis for any decision, action or omission that may affect you or your business. Before making any decision, taking any action or omitting an action that may affect you or your business, you should consult a qualified professional advisor. In addition, this publication may contain certain content generated by an artificial intelligence (AI) language model. You acknowledge that Sikich shall not be responsible for any loss sustained by you or any person who relies on this publication.