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Top 3 Marketing Essentials for Manufacturing Companies

Sikich

Sep 5 2018

2 min read

Why Marketing is Important in Manufacturing

Manufacturing is creative, evolving, and more nimble than ever. Manufacturers create and build what we see, touch, and use daily; making our lives easier by producing just about anything and everything we dream up. If you work for a manufacturer, you know your industry is exciting, but you also know how difficult it can be to stand out when other companies boast the same tools, the same machines, and similar capabilities. How can you differentiate yourself to help others choose you?

1. Assembling Your Marketing Machine

A good machine is efficient and produces a valuable product. In much the same vein, manufacturers need their own marketing machine – a capable team to support a marketing strategy. Your team may be internal, external (agency), or a win-win combination of both. The team needs to support overall business goals by crafting and implementing a smart marketing plan. Without a dedicated team, manufacturers will lack the necessary power to produce greater results.

2. Sharpening Your Marketing Tools

All manufacturers work with tools, some even build tools, so you understand that the right tool can make a big difference. Your marketing toolbox must be filled with the right tools to help you implement your strategy and achieve your goals. For example, if you are relatively new to the industry, then you’ll need tools to help promote your brand to the intended audience. If you’re a mature company, then you may need tools that help you communicate more directly utilizing in-house data to help you personalize your message. Your marketing team must help you decide what tools are needed to connect, engage, and convert your target markets.

3. Measuring Results for Continued Growth

A Manufacturing study shows that for every $1 spent in manufacturing, another $1.89 is added to the economy (http://www.nam.org/Newsroom/Top-20-Facts-About-Manufacturing/). Does your marketing produce a similar result, or can you even tell? In business, we must treat marketing not as a cost, like the electric bill, but as an investment in growth that creates more customers. Marketing in its strategic form must measure how people come to know you, understand you, and buy from you.

To learn more about manufacturing marketing, please register for one of our upcoming live events here or contact one of our Sikich marketing advisors for more information.

This publication contains general information only and Sikich is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for such professional advice or services, nor should you use it as a basis for any decision, action or omission that may affect you or your business. Before making any decision, taking any action or omitting an action that may affect you or your business, you should consult a qualified professional advisor. In addition, this publication may contain certain content generated by an artificial intelligence (AI) language model. You acknowledge that Sikich shall not be responsible for any loss sustained by you or any person who relies on this publication.

About the Author

Sikich

Sikich is a global company specializing in technology-enabled professional services. With more than 1,900 employees, Sikich draws on a diverse portfolio of technology solutions to deliver transformative digital strategies and is comprised of one of the largest CPA firms in the United States. From corporations and not-for-profits to state and local governments and federal agencies, Sikich clients utilize a broad spectrum of services* and products to help them improve performance and achieve long-term, strategic goals. *Securities offered through Sikich Corporate Finance LLC, member FINRA/SIPC. Investment advisory services offered through Sikich Financial, an SEC Registered Investment Advisor. 