How Small Businesses Can Build a Data-Driven Culture With NetSuite Analytics Warehouse 

Managing data often feels like an uphill battle for many small and mid-sized businesses (SMBs). Teams rely on disconnected systems—QuickBooks for financials, spreadsheets for reporting, and various tools for operations. Data lives in silos, and reporting involves endless copying and pasting. That all leads to inconsistent information and decision-making by gut instinct rather than facts. This fragmented approach can hold SMBs back. 

NetSuite Analytics Warehouse (NSAW) offers a powerful solution to these challenges that small businesses face. If you’re already using NetSuite but not tapping into its full analytics potential, NSAW helps companies unlock insights and build a data-driven culture. 

Why Building a Data-Driven Culture Matters  

Studies show that small and mid-sized businesses leveraging data-driven strategies outperform their peers financially and are better positioned to navigate market challenges. A study commissioned by Amazon Web Services (AWS) revealed that 65% of highly data-driven SMBs financially outperform their competitors.  

Why do SMBs need better analytics? Business as usual often means relying on outdated processes and gut-based decisions—approaches that no longer work in a landscape characterized by: 

• Rising competition: Larger enterprises and data-savvy SMBs are using advanced analytics to optimize operations, personalize customer experiences, and forecast trends. 
• Data overload: SMBs generate a lot of data from sales and operations. Without proper analytics, this data remains untapped, leading to missed opportunities. 
• Manual processes slow growth: Traditional methods like spreadsheets and manual reporting consume time and are prone to errors. Better analytics tools automate these processes, allowing SMBs to focus on building their businesses. 
• Inconsistent decision-making: Decisions become fragmented when different teams rely on their own data sources. Analytics platforms provide a single source of truth, ensuring consistency across departments. 
• Need for agility: Market conditions shift quickly. SMBs need real-time insights to manage resources and meet changing customer demands. 

Data-driven decision-making is no longer a luxury. Access to accurate, real-time insights allows businesses to anticipate market trends. It helps them efficiently allocate resources and swiftly respond to challenges. 

NetSuite Analytics Warehouse makes it easier for small and mid-sized businesses to build a data-driven culture. With the tool, SMBs can: 

• Eliminate manual data wrangling and inconsistent reports. 
• Gain real-time insights into finances, operations, and customer behavior. 
• Make informed decisions quickly, with confidence in the data’s accuracy. 
• Scale their data strategy as they grow without reinventing the wheel. 

You’re not alone if you’re moving from systems like QuickBooks and Excel. Many SMBs find themselves with different versions of the same report exist across teams. NetSuite brings all your financial and operational data into one system, but NSAW takes it further: 

• Single source of truth: No more guessing which spreadsheet has the correct figures. NSAW integrates all your NetSuite data, ensuring that everyone works from the same, accurate numbers. The platform can also incorporate data from formerly siloed business operation systems like CRM platforms (Salesforce, HubSpot), marketing tools, and customer service systems (Zendesk), creating a unified source of truth across your organization. 
• Faster, reliable reporting: Instead of manually pulling reports, NSAW provides automated dashboards for critical metrics like cash flow, overdue invoices, and inventory levels. 
• Business Intelligence: Allow users outside of core financial SMEs access to real-time information. Gain efficiencies across multiple departments and all;ow decision-makers to have the ability to see information all in one system.
• Forward-looking insights: While NetSuite gives you real-time operational data, NSAW helps you spot trends and forecast challenges—something Excel can’t offer. 

If your business relies on manual exports to Excel from NetSuite for management reporting, you’re missing out. NSAW simplifies this with: 

• Automated data refresh: NSAW syncs your data daily (or as often as you need), ensuring reports are always up to date. 
• Custom dashboards for every department: CFOs, CEOs, and department heads can access tailored dashboards with the metrics they care about most, all from one platform. 
• Scalable data warehouse: NetSuite isn’t just for financials. It can also integrate data from your CRM, marketing tools, production systems, and more, creating a 360-degree view of your business. 
• Faster implementation: While building a custom reporting solution can take six to nine months, NSAW can get started in as little as two to three months, thanks to Oracle’s pre-built integrations and dashboards. 

NetSuite Analytics Warehouse offers a quick-to-market solution that eliminates manual work and provides deeper insights that can improve your business. 

How Sikich Helps Small and Mid-Sized Businesses Build a Data-Driven Culture with NetSuite Analytics Warehouse

Sikich can make implementing NetSuite Analytics Warehouse easy. Our team: 

• Handles the setup, including custom configurations and data integrations. 
• Works with your team to identify key metrics and build reports that provide actionable insights. 
• Provides training to ensure your team is comfortable creating reports and dashboards independently. 
• Offers ongoing support through managed services or project-based engagements, ensuring your data strategy evolves with your business. 

Ready to unlock the power of your data? Contact Sikich today to learn how NetSuite Analytics Warehouse can transform your small and mid-sized business operations.