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Your competitors are building AI-first operations. Are you?

INSIGHT 6 min read

WRITTEN BY

Dustin Miller

Your competitor just announced they’re cutting their finance close time in half. Not by hiring more people. By redesigning workflows around AI. Another company in your industry is running leaner operations with higher output. Their sales team is closing deals faster. Their customer service is more responsive. Their decision-making is quicker. You’re wondering how they’re doing it. The answer isn’t better people or bigger budgets. It’s operating model. They’ve become AI-first workplaces.  

While you’re still evaluating, they’re executing. While you’re planning pilots, they’re scaling. While you’re debating ROI, they’re measuring it.  

The gap is widening. And the cost of waiting is showing up in your deal cycles, operational efficiency, and talent retention right now.  

What an AI-first workplace actually looks like  

An AI-first organization doesn’t mean replacing your people or automating everything. It means intentionally embedding AI into workflows in ways that drive productivity, reduce friction, and support growth.  

Picture a mid-market manufacturing company. Six months ago, they faced the same challenges you probably face today. Their finance team spent 12 hours every month-end on variance reporting. Their sales reps were losing 8 to 10 hours weekly on CRM updates. Their operations team couldn’t onboard new employees efficiently because process knowledge lived in people’s heads.  

They didn’t try to transform everything at once. They started with Microsoft Copilot in three high-friction areas.  

Finance now spends 3 hours on month-end reporting instead of 12. Copilot pulls data, identifies variances, and drafts explanations. Your finance team reviews and refines. Sales reps reclaimed those 8 to 10 hours. Copilot handles post-meeting summaries, suggests next steps, drafts emails. Your reps spend that time with prospects instead of in Salesforce. Operations can onboard new hires in 3 weeks instead of 8. Copilot documented workflows, created training guides, built a searchable knowledge base.  

That company is operating differently now. Finance leaders spend more time on strategic planning. Sales is closing 15% more deals. Operations can scale without adding headcount.  

That’s an AI-first workplace. Not futuristic. Not theoretical. Happening right now.  

The advantage compounds  

Here’s what most organizations don’t realize: AI advantages aren’t linear, they compound.  

Your CRM data gets more complete and accurate. Your sales forecasts improve. Better forecasts lead to better inventory planning. Better planning reduces waste and improves margins. Your finance team reclaims 20 hours per month from reporting. They build better financial models. Better models lead to smarter investments. Smarter investments accelerate growth.  

You respond to customer requests in hours instead of days. You win deals competitors lose. You analyze opportunities in real time instead of waiting for reports. You move faster than the market.  

Early adopters aren’t just faster today. They’re learning faster. The gap widens every quarter.  

A private equity firm analyzed portfolio companies that adopted Copilot early versus those that waited. Early adopters showed 22% higher productivity growth and 18% better employee retention over six months.  

Why retention? Your top performers don’t want to work where they’re buried in manual work when they know AI-enabled competitors let people focus on what actually matters.  

The cost of waiting  

You might be thinking it feels safer to wait and see how AI plays out. In reality, waiting creates its own risks.  

Your decision-making gets slower. While you’re manually pulling reports and analyzing data, AI-first competitors are getting insights in real time and acting immediately.  

Your team gets frustrated. Your top talent knows AI tools exist. When they’re stuck doing manual work that could be automated, they start looking at competitors who’ve already adopted AI.  

You miss the learning curve. Organizations that started with Copilot six months ago are now on their second or third iteration. They’ve figured out what works, built governance frameworks, trained their teams. If you start today, you’re six months behind. That gap grows.  

Your margins compress. AI-first competitors are operating leaner. They’re delivering faster with fewer resources. If you’re not gaining the same efficiencies, your cost structure becomes a competitive disadvantage.  

A COO told me last month, “We waited six months to see if Copilot was worth it. Our competitor didn’t wait. Now they’re responding to RFPs in half the time, and we’re losing deals because we can’t keep up.”  

The cost of waiting isn’t hypothetical. It’s showing up in your deal cycles, your operational efficiency, and your ability to retain talent right now.  

Microsoft Copilot as your strategic starting point  

For most organizations, Microsoft Copilot is the most practical entry point into an AI-first workplace.  

It’s embedded into the tools your teams already use across Microsoft 365. When implemented strategically, it can improve productivity without disrupting workflows, support adoption across multiple departments, and scale with built-in security and governance.  

But Copilot only delivers results when paired with the right strategy.  

Organizations struggling with Copilot made the same mistake. They deployed the technology without answering foundational questions.  

What problems are we solving? Which teams benefit first? How do we manage risk? How do we measure success? How do we scale responsibly?  

AI-first organizations succeed because they start with clear goals, strong governance, and a roadmap for adoption.  

How to move forward  

You don’t need to transform everything overnight.  

Start with clear business goals. Don’t deploy AI to “be innovative.” Deploy it to solve specific problems. Reduce finance close time by 40%. Increase sales productivity by 15%. Cut onboarding time in half.  

Pick high-impact areas first. Identify workflows where manual work is slowing your teams down, where information is hard to find, or where errors are costly.  

Build governance frameworks early. Who can access what data? What actions can AI take autonomously? What requires human review? Answer these questions before you scale.  

Measure and iterate. Track outcomes. What’s working? What’s not? Where do you need more training or better processes? AI adoption isn’t one and done. It’s continuous improvement.  

Build your AI-first strategy  

AI-first organizations aren’t waiting for perfect conditions. They’re moving forward with intention.  

Now is the time to prepare your organization. Sikich is hosting a webinar,  Microsoft Copilot Essentials: Prepare Your Organization for AI on February 25 at 10:00 AM CT / 11:00 AM ET.  

Join us for practical guidance from Sikich’s Microsoft AI experts on:  

  • What an AI-first workplace looks like in practice  
  • How Copilot supports productivity across Finance, Sales, Operations, and Customer Service  
  • How to build a governance and adoption strategy that balances innovation, ROI, and risk  
  • What successful implementations look like from pilot to scale  

This is your blueprint for moving forward with confidence.  

Register here for the February 25 webinar  

Don’t fall behind. See you on the 25th.  

Author

Dustin Miller is a principal, who supports the managed services practice in the role of virtual chief information officer (vCIO). Dustin helps business owners and executives understand their current IT assets, create a vision and multi-year roadmap for IT that integrates with business objectives, and align specific technology initiatives within the annual budgeting process. He provides ongoing collaboration and serves as an executive-level technology team member that understands and can speak to both technology and business topics.