Social Media
Marketing
Welcome to social media, the digital town square where you can meet new people, find new hobbies, learn the latest gossip, and get connected.
It can be a tricky place for any business to navigate, especially if you are new to town. The Agency at Sikich is ready to join you in the trenches and help make sure that the effort your company puts into social sites is smart, efficient, and impactful.
Extending your brand into social media
Picking the right social platforms
LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok. The list of social sites goes on and on. Which ones are the right fit for your business? Your customers hold the answer. Once we understand where your most valuable connections go to learn, dream, and play we can work with your team to plan out where to build connections.
Building your social brand
Social media extends your brand’s digital footprint. It may be where you make the all-important first impression on potential customers or future employees. Together we can bring your brand’s image, mission, and message to any social platform. Bringing a brand to social includes consistent visual elements, strategy for when, what and where to post, as well as engaging messaging and unique tone.
Building your social brand
Social media extends your brand’s digital footprint. It may be where you make the all-important first impression on potential customers or future employees. Together we can bring your brand’s image, mission, and message to any social platform. Bringing a brand to social includes consistent visual elements, strategy for when, what and where to post, as well as engaging messaging and unique tone.
Empowering your company to be social
Four out of every five Americans are already using social media. So, odds are, most of your employees are already joining these conversations. How do you get them to advance your social efforts and lighten your load? The Agency at Sikich can work with you to empower your workforce with the right tools and direction to be social rock stars for you, promoting your brand within their own social spheres as well as adding their voices to your company’s social efforts.
Using social platforms to advertise to your customers
Even if your social media presence is limited, there are still ways to benefit from the high traffic, highly engaged audience on social media. Social sites know a tremendous amount of information about their users—the places they live, their age, gender, ethnicity, income status, occupation, if they are married, have pets, and more. The Agency at Sikich, armed with a solid understanding of your current customers, can help you use social advertising to get in front of the people most likely to become customers.
Boosting posts and placing ads
Perhaps you’re active in social, but you’re seeing low engagement, slow growth, and little pull-through traffic on your website. This is not uncommon. Creating momentum can require an extra punch of energy. The Agency at Sikich has helped others get over the same hurdle. We can help by identifying posts to boost and new audiences to target so you make the most of your advertising dollars. We can also work with you to improve your posts with eye-catching imagery and engaging copy.
Getting the most out of your paid social advertising
How do you know if social media advertising is working? It starts with likes, followers, site visits. Once we get into the weeds with you and dissect the data, we’ll expose deeper learnings. We can help find the “why” behind your results. Why did this post perform so well? Why is this segment more responsive? Why did this idea fall flat? Using these insights we can craft an even more effective future—an ever-refining roadmap of the unique ways to use social advertising for your business.
Creating your social following
The conventional wisdom for how to win on social? Have awesome content! Well, yes, that’s part of the equation. But you know as well as we do that it’s not quite that simple.
We look at social media as a conversation. What your brand believes in, how you do business, and what you create are the topics of this conversation. The people that get involved in this conversation are your customers. The better storyteller you are the more people will keep coming back to listen and participate. You already know your business. You already know your customers. Let us help you become great storytellers and find your brand’s voice.
Establishing your brand voice to join other social conversations
Up until now we have been focusing on how to establish your social presence. We have been talking about how to start conversations. Here is where it gets interesting. How do you move from storytelling to actually participating in conversations? What is your brand voice and where do you engage? Do you comment on the news? The topics of the day? Do you root for a sports team? These are potentially dangerous waters to swim in, and for that reason most brands avoid this part of social media. Better to say silent that to offend or become the butt of the joke. However, this active and full participation in social media can be a powerful tool for turning customers into advocates and for getting noticed by the press, competitors, and a broader audience. The Agency at Sikich can lead the discussions with your team and create an intelligent guide for when, where and how to get involved.
What if you could get your products into the hands of the people who are already talking to your customers on social platforms? A few favorable reviews from the right people can give a new product launch and extra boost, bring attention to a forgotten brand, or introduce a product to a new audience. We can help at any step along the influencer marketing process: planning, research, selection, contracting, messaging, and reporting.
Online reputation
The bad review, the negative comment; the inevitable result of asking customers to rate their experience. Even if most of your customers rate you a 5 star, what do you do with the ones that pull your brand down?
The Agency at Sikich can work with your team to manage your brand’s reputation and social story. We have expertly navigated online reputation challenges for B2B and B2C clients and can help put a strategy in place to listen and determine when to react to positive and negative social comments. We can also find ways to use these customer comments to better connect to your audience.
