web design &
development
The internet–technology delivering the great equalizer for anyone with an idea and ambition.
Set up a website on the world’s largest marketplace and be one click away from every other business on the planet. True. There are fewer barriers. The playing field is more level. The access to customers is exponentially higher. But the principles of strong brand and smart strategy still win out. A website is a tool, a machine, a platform to propel your business. We know that it can be a challenge to focus on your website with all the other hats you wear each day. The Agency-Sikich can help make sure your site is tuned up and ready to perform at a high level.
post-launch plans
We find that starting with the end in mind brings focus to website planning. Often it is not a new site that is needed, but a new approach to digital marketing. If you already have a website, we want to understand how you are using it today and where it is failing. If you are ready to create your first website, we want to know what your plans are to turn it into a workhorse for your business.
post-launch plans
We find that starting with the end in mind brings focus to website planning. Often it is not a new site that is needed, but a new approach to digital marketing. If you already have a website, we want to understand how you are using it today and where it is failing. If you are ready to create your first website, we want to know what your plans are to turn it into a workhorse for your business.
driving site visits
What is your brand reputation built on? Where are new customers most likely to discover your products and services? Are your products being shared and talked about in social media? Are your keywords in high demand on search? Are you and your employees’ respected experts that share industry knowledge? Knowing the answers can produce a very different online presence that starts with marketing placement that delivers visitors to your online hub—your website. The Agency-Sikich is also ready to help plan and execute digital marketing from SEO to Social.
A site that is eye-catching and memorable
Just as the copy is an extension of the brand in tone and personality, so the visual design is an extension of the brand in color, font, and motion. Is it dark and sophisticated, buttoned up and all business, or vibrant and whimsical? Your brand will lead the way and the Agency-Sikich team of talented digital designers will translate your vision into the visual guidelines of your website.
A site that is intuitive and effortless
Reducing friction on a website, the user experience design of the site should be unnoticed. The user should already know where to click and how to use the tool. The icons and symbols should be obvious and register almost without thinking. Through consistency, established conventions of the web, and expertise in the science of human behavior the Agency-Sikich UX team is ready to improve any website new or existing.
A site that is fast to view
Google has set the acceptable threshold of two seconds for an ecommerce webpage to display. Over 80% of the sites take over 2.8 seconds. Our team can breakdown all the elements that load on your webpage and work with you to increase the speed of delivery. This can involve server delays, poor image compression, bloated code, inefficient caching, and more. The Agency-Sikich takes all this knowledge into account as we build and deploy websites for our clients to deliver a fast experience to your customers.
A site that is fast to update
Keeping your site up to date with news, inventory, job postings, etc. starts with a content management system that is easy to use. At the Agency-Sikich we believe it is critical to also deliver training, documentation, and process to your internal team, so they are confident on these tools. Part of this confidence comes from structuring the content that feeds into design templates. Doing this means they do not need to become designers or coders to add new pages that look and operate just like the rest of the site.
A site that is fast to adapt
As technology advances browsers, devices and user behavior also changes. We prepare for this inevitability in four main ways:
- Responsive Design – The style of the site is built to seamlessly adapt to differences in screen resolution within the CSS. The current conventions are desktop, tablet and mobile.
- Accessibility – We provide recommendations and build sites to meet the web content accessibility guidelines
- Monthly maintenance – address any updates, bugs, and security vulnerabilities in the underlying technologies.
A site that is fast to market
Our digital development team understands that time is money. We have streamlined our process and tools to maximize delivery without compromising individuality. Whether your site is driving leads or selling products we will tailor the content data model to your unique needs, and then display it in a design built from your brand. We work in a separated model so that content, design, and functionality can be updated independent of each other, minimizing waterfall chokepoints. The Agency-Sikich is ready to partner and improve your existing site, add functionality, or create a fresh start for your brand online.
Your business is a dynamic living and breathing thing. From developing new products, servicing new clients, winning awards, or chipping in with a local charity, your business is creating opportunities for new content all the time. We can help not only turn these into great stories, but also help you plan where to place and promote them to increase brand awareness and keep your customers’ returning to your site.
Your business is a dynamic living and breathing thing. From developing new products, servicing new clients, winning awards, or chipping in with a local charity, your business is creating opportunities for new content all the time. We can help not only turn these into great stories, but also help you plan where to place and promote them to increase brand awareness and keep your customers’ returning to your site.
Sparking improvement from analytics data
Analytics data can be valuable, but it can also be overwhelming. We have guided multiple small and medium sized businesses, turning their flood of data into useful insights. By focusing on the key metrics within your data we can help expose successes and opportunities from visitor entrance, paths through the site, cart flow, and lead generation. These insights then lead to experiments with the content, design, and flow that use data to prove out winners and losers. The Agency-Sikich can help you take your analytics data to the next level with measurement planning, analytics dashboards, and A/B testing programs.
