Marketing Insights
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- June 18, 2013
- Infographic
You’ve crafted possibly the best email of your life and there’s just one thing that separates you from feeling that jolt of adrenaline rushing…
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- June 11, 2013
If done correctly and tastefully, your emails can generate the highest ROI out of all your marketing methods—so make sure to include email in…
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- May 3, 2013
What is Vine? Twitter’s new (and free!) video-sharing mobile app, Vine, was created to serve the same purpose as its strictly-140-characters-or-less founder―to capture and…
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- March 15, 2013
Professionals are using search engines like Google and Bing; social networking sites like LinkedIn and Twitter; and informational sites like Pipl and 123People to learn about your company,…
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- March 14, 2013
These descriptions detail the specific individuals to whom you are targeting your products and services—fairly important, right? A buyer persona explores much more than…
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- January 8, 2013
In today’s hectic business environment, time has become a precious commodity. Attention spans have decreased; patience has worn thin and when we want answers,…
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- November 26, 2012
Content marketing—it’s a newer phrase, but in reality, organizations have been implementing it for quite some time. Many think that content marketing means creating…
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- November 7, 2012
Fast forward almost 10 years—now it’s rare to find a company not on Facebook. And it’s not only Facebook that companies are flocking toward….
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- October 24, 2012
While a logo is a visual representation of your company, all the experiences someone has with your company is really the true brand. Building…
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- October 12, 2012
As a retailer, your focus is on selling. You set up a store, let people know you’re open for business and provide a great…
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- October 8, 2012
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- September 28, 2012
Companies are even hiring people specifically to work on their SEO efforts. Last month, we dove into six basic tips to help you improve your…
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- September 10, 2012
- Infographic | Marketing & Communications
For the last two months, we’ve presented a total of 20 ways accountants and business consultants can use social media to connect with a…
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- September 7, 2012
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- September 7, 2012
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- September 7, 2012
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- September 7, 2012
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- September 7, 2012
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- August 30, 2012
Although it’s easy to say you’re going to start optimizing your content, it can be difficult to make the first move if you’re unsure…
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- August 21, 2012
Last month, we started this series off by providing 10 ways accountants and business consultants can use social media to connect their companies to…
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.