Marketing Insights
Reading Time: 2 minutes
- March 26, 2020
- Branding | COVID-19 | Marketing & Communications
The current COVID-19 crisis, defined as a pandemic by the World Health Organization, is unprecedented. Governments, local businesses, and international brands are all crafting responses to share…
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- February 11, 2020
- Marketing & Communications
Best Practices: B2B Trade Shows Trade shows are a great opportunity . . . to get in front of potential customers, increase brand awareness,…
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- January 15, 2020
- Marketing & Communications
Why your company needs video ARE YOU INTERESTED IN? Having more customers REACH out to you? SELLING your products more easily? Having your customers…
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- October 10, 2019
- Infographic | Marketing & Communications
The Importance of the Careers Section of Your Website Skilled workers are in short supply – just ask anyone in the manufacturing industry, distribution…
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- August 1, 2019
- Marketing & Communications | Public Relations
Click below to download your copy of our social media influencer campaign sheet….
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- June 6, 2019
- Marketing & Communications
Before dashing out a blast of information regarding your product or service, follow these seven steps to help increase the effectiveness of your email…
Reading Time: 6 minutes
- April 18, 2019
- Marketing & Communications
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- April 11, 2019
- Branding | Marketing & Communications
A Strong Brand is a Well-Managed Brand Your brand is more than just your products or services. It’s one of your organization’s most…
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- February 28, 2019
- Marketing & Communications
Marketing Power in Video Wouldn’t it be great to be able to personally tell everyone about your business? If you have the daunting…
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- February 19, 2019
- Marketing & Communications
The importance of a logo design Whether starting a new business or updating an established brand, having a logo to visually represent your…
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- December 18, 2018
As Warren Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do…
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- December 12, 2018
We live in an age where yesterday’s news is old news (remember Grumpy Cat? Me neither). We have live news streams available at our…
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- November 21, 2018
- Marketing & Communications
Marketing for the holiday season With the holidays upon us everyone is looking forward to getting into the spirit: spending time with family and…
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- November 20, 2018
- Marketing & Communications
WordPress 5.0 and Gutenberg WordPress has been a strong content management system (CMS) for over a decade. It’s open-source and user-friendly construction has allowed…
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- November 7, 2018
- Marketing & Communications
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these…
Reading Time: 4 minutes
- October 31, 2018
- Marketing & Communications | SEO
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make…
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- October 16, 2018
- Infographic | Marketing & Communications
WHAT MAKES AN EFFECTIVE INFOGRAPHIC? Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They…
Reading Time: 5 minutes
- October 10, 2018
- Marketing & Communications | SEO
Social media is a great, somewhat inexpensive way to advertise, interact, and sometimes sell to your clients and customers. Unfortunately, making a Facebook page is only…
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- September 13, 2018
- Marketing & Communications | SEO
The Importance of the Careers Section of Your Website With 45% of active job seekers using a mobile device to search for jobs at…
Reading Time: 3 minutes
- September 6, 2018
Well-written news releases, bylined articles and creative and aggressive story pitching are tried-and-true methods public relations professionals employ to generate positive media coverage for…
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.