Marketing Insights
- April 11, 2019
- Branding | Marketing & Communications
A Strong Brand is a Well-Managed Brand Your brand is more than just your products or services. It’s one of your organization’s most…
- February 28, 2019
- Marketing & Communications
Marketing Power in Video Wouldn’t it be great to be able to personally tell everyone about your business? If you have the daunting…
- February 19, 2019
- Marketing & Communications
The importance of a logo design Whether starting a new business or updating an established brand, having a logo to visually represent your…
- December 18, 2018
As Warren Buffet says, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do…
- December 12, 2018
We live in an age where yesterday’s news is old news (remember Grumpy Cat? Me neither). We have live news streams available at our…
- November 21, 2018
- Marketing & Communications
Marketing for the holiday season With the holidays upon us everyone is looking forward to getting into the spirit: spending time with family and…
- November 20, 2018
- Marketing & Communications
WordPress 5.0 and Gutenberg WordPress has been a strong content management system (CMS) for over a decade. It’s open-source and user-friendly construction has allowed…
- November 7, 2018
- Marketing & Communications
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these…
- October 31, 2018
- Marketing & Communications | SEO
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make…
- October 16, 2018
- Infographic | Marketing & Communications
WHAT MAKES AN EFFECTIVE INFOGRAPHIC? Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They…
- October 10, 2018
- Marketing & Communications | SEO
Social media is a great, somewhat inexpensive way to advertise, interact, and sometimes sell to your clients and customers. Unfortunately, making a Facebook page is only…
- September 13, 2018
- Marketing & Communications | SEO
The Importance of the Careers Section of Your Website With 45% of active job seekers using a mobile device to search for jobs at…
- September 6, 2018
Well-written news releases, bylined articles and creative and aggressive story pitching are tried-and-true methods public relations professionals employ to generate positive media coverage for…
- September 5, 2018
- Manufacturing | Marketing & Communications | SEO | Web Design
Why Marketing is Important in Manufacturing Manufacturing is creative, evolving, and more nimble than ever. Manufacturers create and build what we see, touch, and…
- August 29, 2018
- Marketing & Communications
In the era of LinkedIn, businesses, job candidates, thought leaders, and other professionals can connect with one another to build their careers and promote their organizations…
- August 21, 2018
- Marketing & Communications | SEO | Web Design
I thought “SEO is Dead” Though? Please ignore the click-bait headlines like “SEO is Dead,” or “Keyword Rankings Don’t Matter Anymore.” They couldn’t be…
- July 19, 2018
In 2018, it’s essential for your business to have an online social presence. This is, after all, how customers stay connected to your organization…
- May 16, 2018
- Marketing & Communications
A strong logo reflects your company’s identity. Other than your name, your company logo is one of the most important things people will notice…
- March 29, 2018
- Marketing & Communications
Strengthen Your Marketing Plan with a Strategic Planning Framework Your marketing plan is a crucial component of your business plan. And if you want…
- March 15, 2018
- Branding | Marketing & Communications
The term “branding” is commonly used when speaking about an organization’s marketing strategy, but the value of a brand as it relates to human…
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.
