L.J. Shaw & Company, a professional claims company, approached us to create a logo when they never had an official logo in their 80+ years of business. Our goal was to tie in the history, foundation and longevity of the company and bring them along into the modern times. The “lion” symbolizes intelligence, confidence, trust and stability. The seal of approval design around the lion exemplifies the regal, prestigious and credible history of the company. The icon is balanced by a strong serif font which mimics the line weights in the seal and the gold and black colors reinforce the retro-modern feel.