Frontier Electric is an electrical supply company that provides guidance and support for OEM Engineers in the motor control and automation industry. They came to Sikich looking for help in positioning their company to communicate more effectively that they are not just a distributor of electrical supplies, but also have a consultative approach to their clients. One of the pieces to the brand repositioning was a redesign of the Frontier logo. The new logo consists of a “F” shape that mimics a lightning bolt, placed within a hexagon, which suggests stability as well as balance and reliability. The moving lines on the left of the F suggest fast and efficient service and delivery.