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Sikich assisted Stone Mountain Access in getting one step over their competition before they even became a fully developed organization through their marketing program. By intertwining creative marketing communications and ensuring that they were consistent, Sikich was able to create memorable campaigns for Stone Mountain Access’ audience. Not only did Sikich find unique methods of exposing their brand, such as with race car decals, but they also made sure that there was a sense of repetition and that customers could familiarize themselves with the brand and become more comfortable with reaching out and doing and business with them. Through these various marketing efforts, Stone Mountain Access was able to create a trustworthy and credible name for themselves and draw in customers of all sizes.
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