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Almex was able to receive the marketing and branding results that they were hoping for with little direction given to Sikich. By sharing pieces of information about various parts of their company, industry and vision, Almex was able to demonstrate to Sikich what they were looking for but also allowed much creative freedom. As a result, regardless of what project Sikich was working on, Almex received numerous options to choose from that even if were not chosen for that particular assignment, were reused for another because of their quality. Almex was able to save time and money and represent their company in the way they always dreamed of.
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