5 Tips to Market your Business During the Holidays
Marketing for the holiday season With the holidays upon us everyone is looking forward to getting into the spirit: spending time with family and
WordPress 5.0 Gutenberg Update: What you Need to Know
Wordpress 5.0 and Gutenberg WordPress has been a strong content management system (CMS) for over a decade. It’s open-source and user-friendly construction has allowed
Pursuing the millennial parent: Three tips to reach today’s mom
By Kara Hamstra Editor: Mackenzie Gorham There are 2 billion moms in the world. Yet, a study from Saatchi & Saatchi finds that half of these
How to Earn a Reporter Interview Without News
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these
Update Your #HashtagStrategy
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make it #effective. If you
The Power Of Visual Data In Infographics
WHAT MAKES AN EFFECTIVE INFOGRAPHIC? Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They are
5 Things Your Business is Doing Wrong on Facebook
Social media is a great, somewhat inexpensive way to advertise, interact, and sometimes sell to your clients and customers. Unfortunately, making a Facebook page is only the
How to turn your website into a powerful recruiting tool
The Importance of the Careers Section of Your Website With 45% of active job seekers using a mobile device to search for jobs at
Top 3 Marketing Essentials for Manufacturing Companies
Why Marketing is Important in Manufacturing Manufacturing is creative, evolving, and more nimble than ever. Manufacturers create and build what we see, touch, and
5 Things You’re Doing Wrong on LinkedIn
In the era of LinkedIn, businesses, job candidates, thought leaders, and other professionals can connect with one another to build their careers and promote their organizations
6 Reasons Your Website Isn’t Ranking on Google!
I thought “SEO is Dead” Though? Please ignore the click-bait headlines like “SEO is Dead,” or “Keyword Rankings Don’t Matter Anymore.” They couldn’t be
6 Tips to Consider When Dealing with a Data Breach
According to the Ponemon Institute report, “2016 Cost of Data Breach,” the average cost of a data breach is $4 million. For most organizations, this monetary
Logo Evolution: When, Why and How You Should Update Your Logo
A strong logo reflects your company’s identity. Other than your name, your company logo is one of the most important things people will notice
Strategic Marketing: Build your Marketing Plan with GOST Framework
Strengthen Your Marketing Plan with a Strategic Planning Framework Your marketing plan is a crucial component of your business plan. And if you want
Working Together: Human Resources & Branding
The term “branding” is commonly used when speaking about an organization’s marketing strategy, but the value of a brand as it relates to human resources
A Look Ahead for Small & Mid-Sized Businesses
Small and mid-sized business owners can quickly gain an advantage over their competitors by working smarter, not harder. The metrics highlighted below can help you build
Content Marketing: The Power of a Good Story
The inspiration for this blog didn’t come from a Fast Company article, witty HubSpot piece, or departmental meeting. It came from memories of a
5 Reasons Why SEO is Key for Small Business Marketing Success
Everyone uses the internet According to internet live, 65,268 Google searches are performed every second. Yes, you read that right. Not every day, not
Responsive Web Design in 2018: A necessity not a luxury
Mobile is no longer secondary With web traffic from mobile devices continuing to increase, the mobile version of a website can no longer be
Positioning your brand in 2018: How to make your brand stand out
Your Brand Defines You. You can stand out like a sore thumb or you can stand out like a ROCKSTAR, but at the core
