Before dashing out a blast of information regarding your product or service, follow these seven steps to help increase the effectiveness of your email marketing…
Marketing for the holiday season With the holidays upon us everyone is looking forward to getting into the spirit: spending time with family and friends,…
WordPress 5.0 and Gutenberg WordPress has been a strong content management system (CMS) for over a decade. It’s open-source and user-friendly construction has allowed it…
By Kara HamstraEditor: Mackenzie Gorham There are 2 billion moms in the world. Yet, a study from Saatchi & Saatchi finds that half of these women feel…
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these same…
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make it #effective. If you…
WHAT MAKES AN EFFECTIVE INFOGRAPHIC? Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They are…
Social media is a great, somewhat inexpensive way to advertise, interact, and sometimes sell to your clients and customers. Unfortunately, making a Facebook page is only the…
Why Marketing is Important in Manufacturing Manufacturing is creative, evolving, and more nimble than ever. Manufacturers create and build what we see, touch, and use…
In the era of LinkedIn, businesses, job candidates, thought leaders, and other professionals can connect with one another to build their careers and promote their organizations and…
I thought “SEO is Dead” Though? Please ignore the click-bait headlines like “SEO is Dead,” or “Keyword Rankings Don’t Matter Anymore.” They couldn’t be further…
According to the Ponemon Institute report, “2016 Cost of Data Breach,” the average cost of a data breach is $4 million. For most organizations, this monetary…
Strengthen Your Marketing Plan with a Strategic Planning Framework Your marketing plan is a crucial component of your business plan. And if you want your…
The term “branding” is commonly used when speaking about an organization’s marketing strategy, but the value of a brand as it relates to human resources…
